The Knowland Group, a leading provider of business development solutions for the hospitality industry, recently expanded operations to Sunnyvale, CA. Knowland plans to grow within Silicon Valley’s technology community, continuing to develop advanced and innovative products. This new location will serve as the foundation for an extended team of associates to support Knowland’s ever-evolving online applications and software.

Knowland is now hiring instructional designers to reinforce their current training initiative, Knowland University, as well as user interface designers. In addition there are plans to add system integrators to the team. Bringing in additional professionals with pioneering flair will allow Knowland to continue to increase client value, the core value upon which the company was established.

“Our new office and team will allow us to create an enhanced user experience for our clients,” said CEO Mike McKean. “The more we improve upon how our hotels utilize our products, the more effective they will be in furthering business development and increasing group sales.” Knowland prides itself in its belief in change for the betterment of the company and the hospitality industry.

Chief Learning Officer Bill Cushard, originally from the Sacramento area, recently relocated from Charlotte, NC to Sunnyvale, CA in order to head the new office. Cushard expressed his excitement about the opportunities surrounding the new location: “Our office is designed to fuel growth and build upon talent that is best found in Silicon Valley.”

Currently Knowland has offices in the Washington D.C. metro area, Salisbury, MD, and Lewes, DE. This office is Knowland’s fourth location opening since it was founded in 2004. “Making a giant leap from the East Coast to the West Coast was a big decision, but it’s also the next step towards achieving our mission,” said McKean.

About​ ​Knowland

Knowland provides group data and innovative technology to help hotels, CVBs, and other venues drive revenue with meetings market intelligence. Knowland offers extensive insight into market analytics, industry trends, and powerful benchmarking for booking better-qualified group business. Acting on behalf of the hospitality industry as a whole as well as its customers, Knowland continually strives to increase transparency of the group market and deliver best-in-class meetings and events sales solutions. Visit us at www.knowland.com

Hannah Karaszkiewicz
Communications Manager
(703) 286-0847