Industry Update
Editorial Article 6 August 2010

STR reports US hotel performance for week ending 31 July

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Smith Travel Research

The U.S. hotel industry reported increases in all three key performance measurements during the week of 25-31 July 2010, according to data from STR.


In year-over-year measurements, the industry’s occupancy increased 6.8 percent to 71.0 percent. Average daily rate rose 1.5 percent to US$99.27. Revenue per available room increased 8.5 percent to US$70.45.

Among the Top 25 Markets, 22 markets reported occupancy increases for the week. New Orleans, Louisiana, achieved the largest increase, rising 27.4 percent to 68.3 percent, followed by Detroit, Michigan, with a 15.6 percent increase to 62.1 percent. Three markets posted occupancy decreases: St. Louis, Missouri-Illinois (-4.4 percent to 71.8 percent); Seattle, Washington (-3.1 percent to 86.9 percent); and Phoenix, Arizona (-2.9 percent to 47.2 percent).

New York, New York, achieved the largest ADR increase, rising 13.5 percent to US$209.94. Nashville, Tennessee, fell 5.6 percent in ADR to US$84.10, reporting the largest decrease in that metric, followed by Detroit (-5.0 percent to US$73.74), and Dallas, Texas (-4.6 percent to US$80.95).

New Orleans, Louisiana, soared 39.8 percent in RevPAR to US$65.65, reporting the largest increase in that metric. Four other markets experienced RevPAR increases of more than 20 percent: Anaheim-Santa Ana, California (+24.8 percent to US$113.28); Oahu Island, Hawaii (+24.3 percent to US$149.58); Denver, Colorado (+22.2 percent to US$79.97); and Los Angeles-Long Beach, California (+20.6 percent to US$107.18). St. Louis reported the largest RevPAR decrease, falling 5.8 percent to US$60.48.3

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit

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