SignUp4 Presents Strategic Meetings Management Whitepaper on Moving From Theory to Action
Paper Offers Best Practices and Action Steps for Implementation of an SMM Program
Atlanta, Ga. SignUp4, LLC a leading provider of strategic meetings management software solutions announces the publication of the white paper ”The Pragmatist’s Guide to Strategic Meetings Management” commissioned by Mike Malinchok of S2K Consulting. “The Pragmatist’s Guide to Strategic Meetings Management” is an overview of applying the best practice fundamentals of an SMM program into current organizational structures that will transform theoretical conversations into customized action plans.
“The subject of Strategic Meetings Management is becoming more and more prevalent in every sector of business circles today,” said Nick Romano, President of SignUp4. “Our company is seeking to help educate the marketplace on the need for corporations of all sizes to have an understanding of their overall meeting spend, and subsequently the cost savings an SMM program can generate. We chose to work with Mike Malinchok, who has been on the forefront of the SMM movement since its inception. Mike’s knowledge and insight into program implementations and his overall knowledge of the meetings industry was a driving force behind commissioning him to author this significant paper.”
About SignUp4 | Founded in 1999, SignUp4, LLC has built a strong team of experienced software technology and meetings management experts driven by a single objective – to design, develop and deliver cost-effective meetings management solutions for corporate meeting planners, travel planners and events management agencies. Through open and collaborative working relationships with its customers and industry leading partnerships that fuel continuous product innovations and services upgrades, SignUp4 enables customers to change the way they manage their evolving strategic meetings management needs. More information is available at .
About S2K Consulting, LLC | S2K Consulting, LLC is an executive coaching, consulting, and training firm with deep roots in the Strategic Meetings Management Industry. S2K Consulting, LLC ‘s unique approach is based on the powerful combination of experienced SMMP management consulting, results-oriented ‘on purpose’ training, and laser-focused executive coaching to bring about measurable, sustainable results. Mike Malinchok, S2K’s president is considered one of the foremost experts in SMMP and is a frequent speaker at meetings and business travel industry events. Malinchok is a Certified Professional Executive Coach, through the Institute for Professional Excellence in Coaching (iPEC).
Mike Malinchok, President
S2K Consulting, LLC