Xanterra Parks & Resorts Deploys UniFocus’ MEETINGScope™
State park destinations and their related meeting facilities continue to be perceived as offering some of the best values that can be found for group events. Maumee Bay Lodge & Conference Center, Ohio's premier lodge and newest state park, is an example of how Xanterra Parks & Resorts is delivering more value.
“MEETINGScope gives us specific information about the service experience and how we can better manage the entire meeting from initial contact to event delivery,” said Patrick Czarny, General Manager. “This knowledge enables us to step up our game, earn their loyalty and keep revenue from walking out the door.”
“We are pleased to announce our latest strategic initiative with Xanterra Parks & Resorts,” said Mark Heymann, President and CEO of UniFocus. “MEETINGScope is gaining traction in the hospitality industry as the best product of its kind for gaining market share and growing your meeting and events revenue.”
MEETINGScope utilizes survey questions designed to distill the most critically important issues surrounding the meeting planner experience, and also includes these vital features:
Revenue at Risk: From meeting planner satisfaction scores, identify where revenue is at risk associated with your property’s performance for meetings and events. Based on the event planner’s intent to return and recommend your facilities, you will know how this impacts the “Cost of Quality.”
- Clearly see dollar amount of revenue at risk from a dashboard.
- Slice results by property, region, or market segment to identify problem areas within your portfolio and their related revenue impact.
- Event Timeline: Easily determine what caused an event planner’s business to be at risk for future meetings/events by looking at the results on a color-coded format by event dates.
- Critical Issues: Attack the most critically important issues to the success of your meetings business!
- Service Recovery Index: Know how well your staff is solving issues as categorized by problem type.
- Issue Analysis Reporting: Put effective corrective actions into play that relate to the frequency and types of issues across your portfolio by property, region, or market segment.
In addition, MEETINGScope enables venue providers to match the right staff with the right meetings by drawing from a database of more than 250,000 meeting-planner profiles. Rich-media online sales tools enable you to book more events business as a vital ongoing source of revenue. And to keep this revenue, an integrated Action Plan Tracking System that ties directly to a Meeting Planner Response System ensures that proper service recovery occurs.
About Xanterra Parks & Resorts | Xanterra Parks & Resorts® (consisting of several affiliated Xanterra entities) operates lodges, restaurants and other concessions at national parks and state parks and resorts. Xanterra Parks & Resorts is the country’s largest park concessioner. Xanterra Parks & Resorts operates concessions in the following locations: Grand Canyon, Yellowstone, Zion, Crater Lake, Death Valley, Rocky Mountain and Petrified Forest National Parks, Mount Rushmore National Memorial, Silverado Resort in Napa, California, and eight Ohio State Park Lodges as well as the Geneva Marina at Ohio's Geneva State Park. Xanterra Parks & Resorts also operates the Grand Canyon Railway in Williams, Arizona.
Xanterra Parks & Resorts has been committed to the preservation and protection of the environment for many years. Through its environmental program, “Ecologix,” Xanterra Parks & Resorts has been recognized repeatedly for environmental leadership in the hospitality industry and is the recipient of many honors, including major awards from the U.S. Department of the Interior, National Park Service, Environmental Protection Agency, Travel Industry Association of America, American Hotel and Lodging Association, National Parks Conservation Association, Conde Nast Traveler, National Geographic Traveler, Colorado Department of Public Health, State of Arizona, Arizona Department of Environmental Quality and Utah Department of Environmental Quality.
For more information about Xanterra Parks & Resorts, links to individual properties and reservations numbers, visit .
About UniFocus | Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U.S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs, along with a unique mystery evaluation system that can link service standard attainment to guest and employee perceptions. The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.
UniFocus is a member of the American Resort Development Association (ARDA), a member of the Association of Collegiate Conference and Events Directors-International (ACCED-I), a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, and an allied member of the American Hotel & Lodging Association. For more information, visit or call 972-512-5100.
Director of Public Relations
Phone: (972) 512-5187