Trends® in the Hotel Industry is an annual compilation of unit-level hotel financial statements. Since 1936, PKF has collected year-end operating statements from thousands of hotels across the nation. From these statements, our Firm extracts 200 specific revenue and expense items and then puts the data into a uniform format to ensure equitable benchmarking. The Trends® database is the oldest and most comprehensive source of hotel financial information in the United States.

The results of the survey are presented in our annual Trends® in the Hotel Industry report. The Trends® report provides in-depth analyses of hotel revenues, expenses, and profits. The data is arrayed in a variety of property type, geographic location, rate, and size categories, thus allowing hotel owners and operators to benchmark the performance of their properties to industry-wide averages of a similar profile. Trends® is one of the most widely used and detailed reports of its type.

For a more exacting financial comparison, PKF Hospitality Research offers its Benchmarker reports. Our Benchmarker service allows customers to select a smaller, comparable set of properties to compare the performance of their hotel to.

PKF Consulting professionals use the Trends® database to assist their clients - hotel owners and operators, financial institutions, real estate developers, investors, and governmental agencies - in making informed decisions.

Hotel owners and operators are encouraged to participate in our Trends® survey. Participation is both complimentary and confidential. Participants receive gratis copies of the Trends® report, as well as discounts to other PKF Hospitality Research products and services.

  • Electronic: includes a PDF of the hard-copy book and an interactive Excel workbook with all data available in the hard-copy (Excel workbook ships May 2010, PDF ships Mid-summer 2010).
  • Hard-Copy: high quality printed book with a CD insert containing the PDF and Excel workbook (ships Mid-summer 2010).

Click here to order.

Robert Mandelbaum
Director of Research Information Services
CBRE Hotels