Adwords — Photo by Milestone Inc.
Milestone Internet Marketing, Inc.

An interactive new Google Adwords feature called 'Sitelinks' will allow Adwords customers the opportunity to list up to four Sitelinks underneath their sponsored listing. This feature will expand the value of an advertisement by showcasing additional search-based related links to users whose search triggered the advertisement. The Sitelinks feature will only be enabled when the ad appears in the top position.

The initial rollout of this feature will include the following details:

  • Available to all Google Adwords customers
  • Display up to 4 Sitelinks underneath your paid listing
  • Allows up to 10 total Sitelinks to be added to any given campaign
  • No need to change current ads – Sitelinks can be added directly below existing advertisements
  • No additional cost (will not directly raise the bidding price on keywords)
  • Allow users to further engage websites by offering the opportunity to select from four different landing pages
The new Sitelinks feature will allow Adwords marketers the opportunity to enhance the value of their ads. This feature also provides marketers different landing pages based on their targeted search keywords. The Ad Sitelinks feature makes it easy to update seasonal or limited promotions such as specials, packages, and seasonal events.

Early results are showing a 30% increase in CTR for many marketers year over year (YOY). On the sales side, some are seeing a 15%-40% increase in brand PPC sales YOY. Having the ability to bring marketers closer to their initial search using deeper links in their sponsored listing should have a positive effect on improving conversion rates.

Sources:

About Milestone Inc

Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.

Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.

Anil Aggarwal
CEO
+1 408-200-6871
Milestone Inc.

View source