IDeaS a SAS Company

IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, today announced the appointment of Sivaprasad Gangadharan as the Regional Director Sales for India and the Sub-Continent.

A recognized hospitality-technology leader, Mr. Gangadharan brings over a decade of in-depth regional hotel industry sales experience to the company and will prove to be an invaluable asset in supporting Indian hoteliers in their drive to revenue optimization best practice.

Sivaprasad will be primarily responsible for working with domestic and regional hoteliers to increase awareness and accessibility for IDeaS' field leading revenue management tools and processes. His work will include securing new opportunities for both the IDeaS V5i revenue management system and the IDeaS Advantage revenue management consulting and outsourcing division throughout India and the Sub-Continent.

"IDeaS presents an exciting challenge for me. As the leading provider of revenue optimization solutions throughout the region – servicing respected Indian hoteliers like the Oberoi and Taj groups – and as part of the globally recognized SAS organization, I am looking forward to working with Indian hoteliers to deliver best practice revenue solutions," explained Mr. Gangadharan.

Although Sivaprasad will work throughout the wider sub continental region, his talents will primarily be focused on working with Indian hoteliers.

Mr. Gangadharan brings vast experience in strategic planning and establishing new business markets within the regional hospitality sector to IDeaS. Of pivotal importance to the company is his proven record in defining and penetrating key markets and his ability to partner with customers to deliver practical working solutions that enhance their business.

Sivaprasad developed his hospitality enterprise solutions knowledge through working for one of the regions leading property management systems providers as General Manager and also has previous in-depth working experience in the hotel industry.

"We believe that our valued clients, partners and employees across India and the Sub Continent, will benefit greatly from having Mr. Gangadharan as a valued member of our expanding team," said Grahame Tate, Managing Director of IDeaS Asia Pacific. "We are confident, that his in-depth experience, established regional networks and his proven success will help us to continue in maintaining a strong market presence in the wider region and open up the benefits of revenue management to a new generation of Indian hoteliers."

About IDeaS

IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 158 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.

Star Bazella
Marketing Manager
+1 952 698 4200

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