Sizzling Four Points by Sheraton Tops 150 Hotels, Stays on Fast Track and Fuels Starwood Hotels & Resorts' Global Growth
Billion Dollar Revitalization Pays Off for Four Points
Four Points' momentum will continue throughout 2010 as the rapidly growing brand continues to debut in business and travel hubs outside the U.S. this year. Four Points is slated to debut in the key African market of Lagos, Nigeria this month and the brand will open another China property in Tai'An this October. Later in the year, the brand will expand into Libya and Thailand making the Four Points brand accessible in 28 countries around the world.
"The Four Points platform translates beautifully all over the world, because travelers universally appreciate uncomplicated comfort and great value," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "Four Points' growth in such a challenging economic environment speaks volumes about the brand's appeal."
Simon Turner, Starwood's President of Global Development, agreed. "Four Points' honest-value brand proposition makes it a perfect fit for emerging, dynamic cities with burgeoning travel markets," he said. "The positioning is so powerful because it makes travelers feel appreciated, which resonates anywhere."
Four Points' billion dollar revitalization combined with its great value proposition helped propel the brand to become one of the fastest growing brands within the Starwood portfolio. Four Points continues to delight guests with everything they need to travel the way they like - timeless and stylish design, comfortable beds, free high-speed Internet access, free bottled water, a delicious breakfast with great coffee - all combined with great "can-do" service, make Four Points hotels a massive hit with business and leisure travelers worldwide.
About Four Points by Sheraton
Four Points by Sheraton, with over 150 great hotels in 24 countries, offers the self-sufficient traveler a new kind of style and comfort combined with a "can-do" service - all at an honest value. Four Points by Sheraton hotels are everywhere the traveler needs to be - located in easy-to-reach areas - close to major airports, suburban centers, urban hot spots and resort and vacation destinations.
Four Points by Sheraton Hotels, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. To learn more, please visit .
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit .
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
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