Industry Update
Supplier News26 August 2010

12th Century Castles Go Modern With A Mobile Technology Twist

Ireland's Blue Book & Smartstay App Team Up To Bring History Hunters The Best In Mobile Content

share this article
1 min
Smartstay Logo

Newburyport, MA -- Ireland's Blue Book, known the world over for its one-of-a-kind historic hotel properties and stunning castles, has just signed on to create a customized mobile application with SmartStay App, created by O'Rourke Hospitality Marketing, the first company to open the mobile marketing channel to hotels and smaller properties. O'Rourke Hospitality Marketing continues to lead the hospitality industry's mobile market with successful custom app launches in over five countries.


This innovative partnership blends centuries-old historic hotels with 21st century technology helping hi-tech travelers navigate on the go. "It is wonderful to think of a 12th century castle and an 18th century country house hotel with an iPhone App," says Michelle Maguire, Marketing Manager at Ireland's Blue Book.

The Ireland's Blue Book SmartStay App, is scheduled to launch early this fall and will feature unique geo location services, maps, Twitter feeds, image libraries, and lodging and destination information perfectly-crafted for travelers looking to leave their guide books at home and embrace the convenience of exploring with the tap of an app.

"This isn't just another app, it is a way for high-end historic hotel properties to add value to travelers in a cutting-edge market," raves Tom O'Rourke, President and CEO at O'Rourke Hospitality Marketing. "Ireland's Blue Book was at the forefront of the online booking revolution and now they are leading the pack in the mobile space. We are thrilled that we could supply them with the robust technology to accomplish this with a cost-effective, customized mobile application that brings history, travel and convenience together seamlessly."

This unprecedented blend of the old and the new allows travelers to get off the plane, instantly pull up the Ireland's Blue Book app, and start their adventure on the spot. It is a convenient, on-the-move research tool that can't be matched. And for Ireland's Blue Book, their new SmartStay app is the best way to bring the wonders of historic Ireland to the historic number of smart phone users.

"With the record growth of iPhone users globally this app gives us another way to communicate with perspective guests and continue to engage returning guests as well," says Maguire. "We know that embracing new technology and new ways to communicate can initially be a little intimidating but the SmartStay App offered Ireland's Blue Book our first app without any development headaches or hassles. We couldn't pass up the opportunity to create an app with O'Rourke and the SmartStay team, they have made the process extremely simple and have worked with us to focus on and deliver what our travelers really want – the freedom to wander."

About O'Rourke Hospitality Marketing

Founded in 2001, O'Rourke is an award-winning hospitality marketing firm headquartered in Newburyport, Massachusetts. Serving national and international clients, O'Rourke provides hotels with a complete range of services including hotel website design and development, Internet marketing, print design, and hotel iPhone apps. Clients include major brands as Marriott International, Renaissance Hotels, and Winegardner & Hammons, Inc. For more information visit For more information about Smartstay visit

About Ireland's Blue Book

Ireland's Blue Book is a divine collection of Irish Country House Hotels, Manor Houses, Castles and Restaurants. Located throughout the island of Ireland these charming and stylish hideaways are the perfect choice for your holiday vacation in Ireland. Choose from over 40 elegant Georgian manors, stately castles, historic hotels, cozy bed and breakfast accommodations, luxury boutique hotels and designer lodges. For more information visit

For more information please contact Sara Chapman at 978-465-5955 or send an email to [email protected].


View source

Sara Chapman
Phone: 978.465.5955
Send email