Increased Online Conversion Rates Lead To Big Success For Aqua Hotels & Resorts After Switching To Sabre Hospitality Solutions
"Visitors to our website have found our new booking engine very easy to use as evidenced by the huge increase in conversions, bookings and revenue. We've found the multi-step booking process to be a big factor in the usability as consumers are familiar with this way of shopping," said Elizabeth Churchill, VP Sales & Marketing, Aqua Hotels & Resorts. "Another huge benefit of switching to Guest Connect has been a decrease in calls with online booking questions to our central reservations office. Guests are now comfortable completing the entire booking online."
This all translates to a 30 percent increase in website bookings, and as a result of Guest Connect's many merchandising capabilities, revenue from this online channel has grown 41 percent. In addition to Guest Connect, Aqua uses Sabre Hospitality Solutions' SynXis Central Reservation System (CRS) to distribute its inventory to all channels including the four global distribution systems (GDS), online travel agents (OTA) and to its own reservation call center using Voice Agent.
"Aqua Hotels & Resorts is a great example of a customer that is taking full advantage of Sabre Hospitality's full range of solutions and seeing the benefits," commented David Meltzer, senior vice president sales for Sabre Hospitality Solutions. "Our team of experts really focus on helping customers use our technology to increase revenue opportunities, save on costs and improve customer service and we are looking forward to future successes with the team at Aqua."
Director, Marketing & Communications