Stonebridge Companies Hires VIZERGY® to Enhance Online Marketing
Two New Hotels Poised to Aggressively Compete Online, Gain Denver Market Share
Stonebridge Companies, one of the nation's leading development and hospitality management companies, hired VIZERGY to manage hotel Internet marketing efforts and redesign two existing Websites. The partnership offers the hotels opportunity for short-term growth and unlimited long-term success, including increased online revenue. The new Websites will be managed on VIZERGY's Web World Publishing system, a content management system that provides flexibility, instantly updated site content and extensive reporting options - all important factors in measuring the success of the Websites. VIZERGY's Google certified search marketing team will manage the search marketing.
The Hilton Garden Inn Denver Downtown hotel provides guests a host of options for local Denver attractions, including proximity to three professional sports venues, the Denver Center for Performing Arts and the Colorado Convention Center. The hotel features 221 contemporary designed guest rooms and suites, 6,800 square feet of meeting and event space, and a favorite dining spot amongst locals, Pi Kitchen + Bar.
Both Websites highlight the properties' respective amenities, target the appropriate demographics and fit Hilton brand standards. With features like professional photo galleries, specials and packages sections and area guides, the sites are sure to turn lookers into bookers. Over 50% of the two Websites' current traffic is a result of search engine optimization. As the sites mature and cost effective marketing plans remain in place, VIZERGY expects the current number of bookings from the properties' Hilton booking engines to significantly increase.
"It's always great to add exceptional clients like Double Tree Denver Tech and Hilton Garden Inn Denver Downtown to our portfolio, but what's even more rewarding is the notable success our clients achieve after their new sites go live," says VIZERGY President & CEO Joe Hyman. "It's amazing the difference a well designed and marketed site makes. A sharp design, combined with a robust strategic marketing plan and customer engagement, is always a great equation for success."
"In this rebounding economy, it's imperative to have the best possible placement online. Stonebridge Companies is constantly re-evaluating its processes with respect to eCommerce initiatives," says Kevin Mahoney, COO at Stonebridge Companies. "Partnering with VIZERGY has assisted us in meeting these objectives and we look forward to continuously challenging these processes in today's world of constantly changing technology and eCommerce marketing. The new websites are well designed and showcase these innovative and strategic marketing objectives."
Founded in 1991 by Navin C. Dimond, Stonebridge Companies is a privately owned, innovative hotel management company headquartered near Denver, Colorado, which has developed over sixty hotels and operated more than seventy-five lodging properties. Currently Stonebridge Companies operates forty hotels comprising approximately six thousand guest rooms in Alaska, Arizona, California, Colorado, Nevada, Utah, Virginia and Washington. The diverse portfolio includes select-service, extended stay, mid-scale and full service hotels in primary and secondary markets. For detailed information, visit StonebridgeCompanies.com.
VIZERGY, founded in 1998, is an award winning Internet marketing company that empowers hotels and resorts to drive revenue through the Internet. VIZERGY offers Internet marketing, search engine optimization, paid search ads, Web site design, e-mail marketing and reservation services to help hotels aggressively compete online.