Industry Update
Press Release 6 September 2010

Revenue Management ‘Question Time’ to take centre stage at the 5th Annual BAHA Hospitality Finance Conference and IT Exhibition

To be held in London on 25 November 2010

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British Association of Hospitality Accountants (BAHA)

‘Growing Profitability in an Uncertain Market - The Challenges to Come’ is the title of the 5th Annual BAHA Hospitality Finance Conference and IT Exhibition - to be held on Thursday, 25 November 2010 at the Sofitel Hotel, London Heathrow at Terminal 5.

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The evolving discipline of ‘Revenue Management’ and its proven effectiveness in the current difficult trading conditions is one of the most important developments in hospitality finance today. With this in mind, a panel of distinguished hospitality revenue management experts will be taking centre stage, in a BBC ‘Question Time’ style presentation, to answer delegates’ questions on this increasingly important management practice at the 5th Annual BAHA Hospitality Finance Conference and IT Exhibition – to be held on Thursday, 25 November 2010 at the Sofitel Hotel, London Heathrow at Terminal 5.

‘Growing Profitability in an Uncertain Market – The Challenges to Come’ is the title of the 2010 one-day annual Conference of BAHA – the UK’s leading educational organisation for professionals involved in financial management, revenue management and IT within the hospitality industry. One of the highlights of the opening morning’s sessions will be ‘Revenue Management Question Time’ where the chairman’s hot seat will be taken by Michael Prager, Senior Vice President Sales Hilton EMEA (Europe, Middle-East and Africa). He will present questions, some submitted earlier in the day by delegates, to a team of expert panellists – including: Warren Mandelbaum, Head of Revenue Management, Whitbread Hotels & Restaurants; Ciaran Fahy, Managing Director, The Cavendish London; Moz Shigdar, Group Revenue Manager, BDL Hotels; Fabian Specht, Regional Managing Director EMEA, IDeaS; and Heather Hart, Managing Director, RevExcel, and Chair of BAHA’s newly formed Hospitality Revenue Management Community (HRMC) Forum, responsible for organising the ‘Question Time’ conference session – entitled ‘Revenue Management Drives the Commercial Success of an Organisation’.

“Revenue Management also will be the focus of a number of our educational workshops, which we will again be running – due to popular demand – at the 2010 BAHA Conference,” said BAHA Chief Executive Carl Weldon. “The new BAHA HRMC Committee, to be officially launched in London in October, will provide a major forum for debate, education, and generally raising the profile of the evolving discipline of ‘Revenue Management’.”

Details of other 2010 BAHA Annual Conference speakers will be announced shortly and will include leading international hotel chief executives, financial and business consultants, environmentalists, and senior hospitality IT Directors and gurus from the USA. As in previous years, the BAHA Annual Conference will be supported by a growing and increasingly influential exhibition of IT suppliers – providing delegates with a ‘one stop shop’ to view and interact with the latest and ‘best in class’ technologies – covering all eventualities for hospitality businesses, whether they be start-up, established independent, or multi chain-owned, operations.

In short, the 2010 BAHA one-day Conference and IT Exhibition promises to be invaluable for networking, professional updating – through expert presentations, panel forums and educational workshops – and experiencing Continuing Professional Development (CPD). The event’s grand finale Gala Dinner is one of the traditional social networking highlights of the BAHA Conference.

A special Early Bird 10% discount offer is available for bookings made before 30 September 2010. For regularly updated information on prices/packages and the 2010 BAHA Conference and IT Exhibition, visit the BAHA Conference Website: . For bookings and further details, contact Phillipa Graham and Wayne Gosden on telephone: 01202 889 430; fax: 01202 887 967; or email: [email protected] .

About BAHA | BAHA is a non-profit educational organisation, formed in 1969 with the aim of bringing together those professionals involved in financial management, revenue management and IT within the hospitality industry. Since its inception, the membership has expanded to over 800 members and is recognised as the United Kingdom's authoritative voice in the hospitality industry on financial management, technical accounting issues, taxation, and hotel valuation. BAHA is also the leading arena for debate on hotel systems and Revenue Management topics through their annual Conference and meetings programmes. BAHA provides the only industry specific Hospitality Finance qualification and is currently developing similar qualifications for Revenue Management and IT within Hospitality. For more information, visit

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Sofitel Hotel, Heathrow Terminal 5 — Heathrow, United Kingdom
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