Premier Inn selects FastBooking to develop sales of its hotels outside the UK market
The UK’s biggest budget hotel brand appoints FastBooking to build an international website to promote its entire 42,000 room portfolio outside the UK. FastBooking Hotel Traffic Builder and Web Traffic Builder programs will develop traffic worldwide for
Paris | FastBooking, one of the world's leading online solutions providers for the hospitality industry, is creating the first-ever foreign language websites for Premier Inn, the UK's biggest budget hotel brand. The websites are targeted at international travellers—travellers coming from outside the UK—and will market all of Premier Inn's 42,000 rooms.
"Premier Inn is perhaps the best known UK hotel brand. One of our challenges is to increase the visibility of the brand outside their domestic market," says Richard Kefs, FastBooking CEO.
The Premier Inn international website, www.premierinn.eu, is a portal proposing destination, theme, and price-based selections. Hotel pricing and availability are completely transparent: unrestricted prices on the UK and international sites are the same. Availability is updated in real-time for all hotels on their own and the international website. The Premier Inn portal is also available in French (www.premierinn.fr) and Spanish (www.premierinn.es). Italian and German language sites are expected to be online at the end of October 2010. More languages will be added based on guest demand.
To ensure the greatest international visibility, Premier Inn is taking part in the FastBooking Web Traffic Builder program. FastBooking Web Traffic Builder combines partnerships with nearly 100 popular leading tourism and travel websites reaching more than 90 million unique visitors every month.
Through FastBooking Hotel Traffic Builder, customized online promotion campaigns will make Premier Inn more visible on Internet search engines and travel websites. "FastBooking designs, develops, implements and monitors these campaigns. We pay the upfront cost. Premier Inn will pay us a commission only after a guest who we captured stays at one of their hotels," says Richard Kefs.
About FastBooking | Since 2000, FastBooking has been the preferred partner to hotelkeepers worldwide, driving more visitors to hotel websites and converting these visitors to direct bookings. FastBooking products and services optimize a hotel's business by maximizing highly profitable direct website bookings, then rationalize inventory and pricing across all online sales channels. The company even optimizes business through legacy GDS/IDS with a cost effective service.
Headquartered in Paris with subsidiaries in Italy, USA, Asia and India, the company has E. de Rothschild as its anchor investor. It employs 200 persons worldwide and has gained the trust of more than 5,600 hotel clients.
For more information, visit the FastBooking corporate website at www.fastbooking.net
About Premier Inn | Award-winning Premier Inn is the UK's biggest budget hotel brand with over 590 budget hotels and more than 42,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, a range of Freeview TV channels and WiFi Internet access. All Premier Inns feature a bar and restaurant, situated inside the hotel or adjacent, offering a wide range of food choices.
In 2008 premier Inn launched in Dubai and is now open in Bangalore, India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London by 2012.
Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.
Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. Premier Inn, as part of Whitbread Hotels and Restaurants, aims to raise £1 million for WaterAid over the next two years. Details can found at www.wateraid.org/whitbread.