Sheraton Hotels & Resorts Announces New Global Spa Concept
Introducing Shine for Sheraton - Developed Exclusively for Sheraton Hotels & Resorts | New Signature Spa Concept to be featured in 17 Hotels by 2011
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is proud to announce the launch of Shine for Sheraton, a global spa concept designed exclusively for Sheraton Hotels & Resorts. On the heels of the brand’s recent $6 billion brand revitalization effort, Shine for Sheraton will debut in new properties across the globe and as a new spa solution for existing hotels and resorts. Sheraton has selected Germaine de Capuccini, a leading global spa and skincare brand, as the preferred product partner for Shine spas.
“Introducing the Shine spa experience across our portfolio on the heels of our $6 billion revitalization effort will be an invaluable, welcome addition to the Sheraton guest experience,” said Hoyt H. Harper, II, senior vice president for Sheraton. “With this global roll-out, we plan to make spa a cornerstone of the Sheraton brand experience, one that guests will truly embrace as part of their lifestyle.”
The brand’s signature new spa offering is currently available at select hotels in China, Vietnam, the Maldives and the Slovak Republic. The global roll out of Shine for Sheraton will continue with l2 openings scheduled over the next 15 months including the Sheraton Shanghai Hong Kou, the Sheraton Beijing Dongcheng and the Sheraton Yantai Golden Beach Resort followed by further expansion in North and Latin America.
Designed to evoke a welcoming and relaxing arrival, Shine for Sheraton spas will utilize colors and materials that convey a playful yet upscale environment. Rich, lustrous materials in warm creams, browns and burnished gold will be highlighted with vivid cobalt blue, tourmaline and coral accents. Throughout the spa, materials with innate shine such as, marble and onyx, high gloss mahogany, polished metal and glass will be incorporated in homage to the spa name. At Shine spas, conversation will be welcome as Sheraton believes that life is better when shared.
About Starwood Hotels & Resorts | Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit .
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