Top Travel Marketing Work Being Submitted For HSMAI Adrian Awards
Sept. 10 is Final Deadline for Entries and “Top 25” Nominations
Considered one of the most prestigious awards in travel marketing, the deadline to submit entries in The Hospitality Sales and Marketing Association International (HSMAI) 54th annual HSMAI Adrian Awards competition is Sept. 10, 2010.
“Year-in-and-year-out, the HSMAI Adrian Awards is honored to recognize the most innovative, inspiring, and impactful campaigns in our industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “We encourage all hospitality and agency professionals to take this opportunity to enter their best work before the September 10 deadline.”
Submitting campaigns for award consideration is easy and done entirely online. To do so, entrants must complete an online statement of communication and submit supporting electronic creative materials. Complete entry requirements can be found at www.adrianawards.com.
The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and digital marketing. Additionally, top achievers will be considered for specialty awards: The DEPARTURES Luxury Marketing Achievement Award, which goes to the best award-winning print advertising campaigns produced for the luxury travel market, and the TRAVELCLICK eMarketer of the Year, which recognizes the best integrated eMarketing program in the hotel industry.
2010 winners will join the ranks of industry heavy-hitters who have proven their creativity drives not only awareness but also bottom line. Included in these ranks are, The San Diego Zoo and its agency, M&C Saatchi, as 2009 “Best of Show” in advertising for creating a pair of computer-generated mammoths living the good life in Southern California circa 12,000 B.C. to launch a new exhibit at the Zoo. Additionally, the Albuquerque Convention & Visitors Bureau won a 2009 “Best of Show” in the Web Marketing category for its “Life in a Brown Paper Bag” video and the 2009 Public Relations “Best of Show” winner, Tourism Queensland and its agency, Cummins Nitro, for the “Best Job in the World” campaign.
"We were very honored with the Best of Show in the HSMAI Adrian Awards. Our video project was done in-house and for under $500 illustrating that this competition recognizes the great and productive work being done in the hospitality industry regardless of budget,” said Dale Lockett, President/CEO of the Albuquerque Convention & Visitors Bureau.
The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media, and digital marketing disciplines, along with leading members of the travel community. Industry professionals can apply to join the judging panel by contacting Desiree LaFont at (703) 506-3297 or .
Winning entries will be honored at the Adrian Awards Gala, a black-tie event taking place Jan. 31, 2011, at the New York Marriott Marquis. Winning entries also will be showcased in the online winner’s gallery.
Nominations are also still being accepted for the 2010 HSMAI Top 25 Most Extraordinary Minds in Sales and Marketing. The list, which recognizes the remarkable achievement of sales and marketing professionals in the hospitality, travel and tourism industries, is presented in conjunction with HSMAI’s Adrian Awards. Nominations should be submitted online at by September 10, 2010.
For more information on the Adrian Awards competition please contact Desiree LaFont at (703) 506-3297, email AdrianAwards@hsmai.org, visit , or follow Adrian Awards news on Twitter at .
Edelman for HSMAI
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates regionally around the globe via Regional boards of directors and staff. There are three regions: the Americas, Asia Pacific, and Europe, and a chapter in the Middle East. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each Region.