Europe: Year-on-year hotel rates significantly lower than in 2009
European hotel prices have risen this month for the first time since May. In September, overnight costs in a standard double room have reached an average of 95 pounds – an 8 percent increase over last month. Nevertheless, in comparison to September 2009, prices across Europe are significantly lower, with British travellers aided even further by a much more favorable exchange rate. These are the findings of the trivago Hotel Price Index (tHPI), which is published monthly by the hotel price comparison site
Rising overnight costs in the UK
September hotel prices rose across the entire UK, in line with the tendency of most travellers to favor city destinations during the early autumn months. Manchester, Leeds and Birmingham all registered price hikes of 11%, while Cardiff, Newcastle and Manchester experienced price increments of between 16% and 30%. Notable exceptions included Edinburgh, where prices plunged 33 percent to 121 pounds, and Glasgow, where hotel costs fell 5 percent to 87 pounds, following the end of last month’s popular International Festival. London also experienced a decline for the second month in a row, falling an additional 6 percent to 129 pounds per night – its lowest point since March 2010 and a refreshing change for the capital.
Despite increasing hotel prices across Europe from August to September, European hotel costs remain much lower than in September 2009, and a currently more advantageous GBP-Euro exchange rate has enhanced the disparity. This has resulted in year-on-year price declines of between 7% and 35% in 40 of the tHPI’s 50 cities, meaning that British travellers visiting the continent are paying significantly less than they were last year. The biggest price changes are to be found in Bucharest, Brussels, and Athens, where prices are 34%, 30%, and 21% lower than in 2009. German destinations are also more attractive, with Frankfurt (-36%), Cologne (-24%), and Munich (-23%) all offering greatly reduced prices in comparison to last year. Only two Eastern European cities presented noticeable price increases from last year: Istanbul (+8%, 104 pounds) and Krakow (+7%, 71 pounds).
Major events and conferences in September contributed to the rise in European overnight costs, with Italy being particularly affected. Venice’s 67th annual Film Festival has led to a 33 percent increase in prices (159 pounds), while Milan’s Fashion Week similarly resulted in a 24 percent growth in hotel prices this month (104 pounds). Other cities also experienced significant price increments in comparison to the previous month, including Paris (+26%, 135 pounds), Seville (+31%, 77 pounds), and Granada (+38%, 75 pounds).
An overview of the average hotel prices in Europe, as well as several graphics and data charts can be found at:
The hotel price index shows the average overnight accommodation prices for the most popular European cities on trivago. Prices for a standard double room are calculated on the basis of 160,000 daily price inquiries for overnight hotel stays generated through the trivago hotel price comparison service. trivago stores all hotel enquiries for each month and therefore gives an overview of hotel accommodation prices for the upcoming month. The tHPI reflects the hotel prices within the European online hotel market: The overnight accommodation prices of 53 online travel agents and hotel chains create the average hotel prices for cities, regions and countries within Europe.
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About trivago: Travellers find the ideal hotel for the best rate on trivago. The online service compares the hotel rates of 53 booking sites for 400,000 hotels worldwide. In addition, trivago has integrated over 15 million hotel reviews and shows the overall rating for each hotel. trivago does not just compare the prices of online hotel booking sites, but also the rates. Users can see whether breakfast is included, if any cancellation fees apply, and whether payment by credit card is available. trivago has the first “Freestyle” metasearch engine: travellers are able to search by holiday region, city or hotel name. With its headquarters in Dusseldorf, Germany, trivago was founded in 2005 and currently operates 21 international country platforms.