TORONTO, ON – Aside from the many rational reasons for booking a hotel -location, price and amenities, travel shoppers want to know how a hotel stay will enhance their travel experience... or the emotional benefits. Online video has proven to be a powerful medium to engage and interact with shoppers and extol a hotel's emotional benefits and convert a travel shopper to a buyer. But many hoteliers don't know where to start in order to incorporate video into their online marketing activities.

VFM Leonardo is hosting a complimentary one hour webinar on September 23rd at 2 p.m. Eastern / 11 a.m. Pacific, during which, Chief Marketing Officer John McAuliffe, will share several examples of how successful hoteliers are leveraging the power of online video to increase bookings. Through these success stories, attendees will learn the keys to using video to convert shoppers into buyers, including:

  • Best practices for producing, displaying and syndicating hotel videos online
  • How other hoteliers are producing quality videos for nominal budgets
  • How they deliver relevant messages through seasonal, special occasion and niche topic videos
  • How they display video on their websites and landing pages for optimal conversions
  • How they syndicate their videos to thousands of traditional travel and social media websites

Register Now

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and syndication for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the syndication capabilities of the VNetwork™, the most universally accepted and largest online visual content syndication network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.

Media Contact:

Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: [email protected]

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