Priceline: Mobile App Users Are Last-Minute Hotel Bookers
Customers who use Priceline’s booking application for Apple mobile devices are not your typical online buyers, according to Priceline. Their booking window can be extremely tight. According to a two-week sample, Priceline said 82% of mobile customers booked their hotel rooms within one day of arrival. In comparison, 45% of hotel customers using Priceline’s opaque product (Name Your Own Price) on a laptop or desktop computer booked within one day before arrival.