Copenhagen Boutique Hotel Turns to EzRMS™ to Optimise Room & Other Ancillary Revenues…
SaaS Revenue Management Suite Deployed at Bertrams Hotel Guldsmeden to Maximise Market Potential
Global provider of Solutions & Services in the area of Hospitality Revenue & Yield Management worldwide, Easy (Ez) Revenue Management Solutions Ltd. (EasyRMS) continues its expansion in Scandinavia with a privately owned, city centre property. The agreement highlights how an automated Revenue Management System is as effective for smaller, independent hotels as it is for large groups, offering the same opportunities to optimise room and ancillary revenues at all times.
Bertrams Hotel Guldsmeden is an intimate boutique hotel with nearly fifty guestrooms in Copenhagen's fashionable district of Vesterbro, and is close to convenient, local and intercity transport links. Guests are offered a sumptuous, signature organic breakfast buffet, with fresh bread made by the adjoining gourmet bakery. Guestrooms are decorated in a signature Balinese style, with many beautiful details like Persian carpets, feather duvets and flat-screen TVs, and there is a quiet courtyard garden with decked walkways to the rear.
Nikolas Hall is about to complete his first year as Owner of the property, having taken it over in October 2009 from the founders of the Hotel Guldsmeden chain. In order to take full advantage of market potential for his business, he set about looking for an automated Revenue Management System. Since Hall was first shown EzRMS™ by Raïssa Goubin, London-based European Sales Manager for the firm, he demonstrated great enthusiasm for the software.
Hall took very little time to come to a final decision, and has now implemented the EzRMS™ Core Module, including an upload interface to ChannelDirect. Bertrams Hotel uses the AK Techotel PMS and thus benefits from a new extraction interface developed by EasyRMS for full integration at the property.
"My expectations for the system are high," he comments. "As proprietor of a small property, I believe that tools such as EzRMS™ enable me to fully understand and maximise market potential - instead of guessing my way through with a manual system."
Raïssa Goubin comments: "I believe it is a huge advantage for the Bertrams Hotel Guldsmeden to have EzRMS™, as the system will give them great support and guidance to quickly react to this changing business environment. Indeed EzRMS™ has become the most flexible and configurable RMS in the market and is the best solution to fit Bertrams' Revenue Management needs."
Hall feels that EzRMS™ is not a tool that can only be utilised by huge properties and hotel chains. "If smaller, privately held properties - which usually make up the majority of any city's capacity - also start to use tools such as these, the entire industry will benefit, and we will avoid unnecessary price wars and 'price dumping'," he says.
It was his own background in Revenue Management that was behind Hall's decision to work with EasyRMS, and also, "knowing that I have a powerful tool to substantiate my forecasts enables me to avoid hitting the panic button."
"This is a nice addition to our Scandinavian portfolio," notes Goubin. "There is definite interest in the Revenue Management discipline across this region and we are proud to be a part of this trend."
About Bertrams Hotel Guldsmeden:
Bertrams Hotel has always sought to provide only organic and sustainable products, and has been known for its successful restaurant since it opened. Bertrams' organic brunch is one of the hotel's defining assets. The guestroom minibars are also organic, as are the tapas, which are available any time of the day or night. Bertrams is completely non-smoking, except for the garden, where convenient heating lamps and blankets can be found.
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today's industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.
Easy (Ez) Revenue Management Solutions
Bertrams Hotel Guldsmeden
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today's industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.