Case Study: How Display Ad Remarketing Works In Travel
By Jane Butler
I’ve been working at the intersection of travel and online marketing for almost 15 years now and while many things have changed, one thing has not. Travel marketers continue to produce some of the most innovative and effective online campaigns across all industries. Years ago, travel marketers were some of the true pioneers of search marketing; they were among the first to use advanced bidding systems and scale these programs as robust marketing and distribution channels.