The Ritz-Carlton Hotel Company, L.L.C. Launches World-Class Loyalty Programme Offering Unique Global Travel Experiences
Beginning September 15, 2010, The Ritz-Carlton Hotel Company, L.L.C. will introduce its highly-anticipated luxury frequent guest stay program - The Ritz-Carlton Rewards. Creation of The Ritz-Carlton Rewards is based on strong customer feedback and demand for a world-class loyalty programme that goes far beyond providing complimentary stays and airline flights, and recognizes its members with a broad selection of unique travel experiences.
The Ritz-Carlton Rewards' partners offer unique access available only to members, including Abercrombie & Kent members-only tours in locations such as China, Turkey and Egypt; special customer events and a half-day personal shopping experience with fashion experts at Neiman Marcus and Bergdorf Goodman featuring a private consultation, fashion presentation, lunch, facial and make-up application and the opportunity to redeem points toward wedding gowns and other select products from the world of celebrated designer Vera Wang. Another special opportunity for members will be four-day photography workshops with National Geographic's renowned photographers at Ritz-Carlton hotels and resorts in locations such as San Francisco and Miami. Members will also be able to redeem points for flights on 30 of the world's major airlines and luxury cruise lines, including Crystal Cruises, The Yachts of Seabourn and Silversea.
Membership will be complimentary and guests are invited to enroll by going online at ritzcarltonrewards.com; visiting any Ritz-Carlton hotel front desk; calling toll free reservation in the UK at 0800-234-000, in Ireland 00-800-2413-3333, in Sweden 0207-93120, in The Netherlands 00-800-2413-3333, in Italy 800-872-076 or, by contacting The Ritz-Carlton Rewards Guest Services at +44(0)20-3027-2893.
As the premier luxury brand in the Marriott International, Inc. (MAR:NYSE) portfolio, The Ritz-Carlton Hotels will lead the high-end luxury hotel segment by offering a rewards programme that enables guests to access benefits at more than 70 Ritz Carlton hotels and resorts, plus enjoy the full portfolio of Marriott brands worldwide - nearly 3,300 properties.
The Ritz-Carlton Rewards will partner with the award-winning Marriott Rewards programme, whose members will now be able to earn Marriott Rewards points at The Ritz-Carlton hotels. Elite Marriott Rewards members will also receive special benefits when staying at The Ritz-Carlton's properties.
For complete program details, visit .
About The Ritz-Carlton Rewards | The Ritz-Carlton Rewards members will earn 10 points per dollar spent on the room rate at Ritz-Carlton hotels and can redeem points for stays at Ritz-Carlton hotels. Members earn elite status starting with 10 nights per year for Silver status; 50 nights for Gold; and 75 nights for Platinum. Elite member benefits range from bonus points and elite only offers to room upgrades and complimentary high-speed internet access. For meeting planners and attendees, The Ritz-Carlton Rewards Rewarding Events will offer even more point-earning opportunities. With Rewarding Events, members will earn points on qualifying charges such as guest room blocks, meeting room rental, catering, audio visual and contracted ancillary charges for spa and golf.
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md., currently operates 73 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean. More than 30 hotel and residential projects are under development around the globe with future openings including Dubai International Financial Centre, United Arab Emirates; Toronto; and Hong Kong. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, which recognizes outstanding customer service. For more information, or reservations, contact a travel professional, call toll free in the U.S. 1-800-241-3333, or visit the company web site at http://. The Ritz-Carlton Hotel Company, L.L.C. is a wholly owned subsidiary of Marriott International, Inc. (NYSE: MAR) - for more information on Marriott International, visit .
Regional Director Public Relations, Europe