IHG partners with CSC Group to launch Holiday Inn Express in Singapore and Malaysia
Holiday Inn Express To Debut In Singapore’s Premier District
InterContinental Hotels Group (IHG) today announced the signing of the first Holiday Inn Express hotel for Singapore, which is set to open in the heart of Orchard Road by 2013. Holiday Inn Express Singapore Orchard Road will fly the flag of the world’s most iconic hotel brand in Singapore’s best-known retail, entertainment and residential district.
Holiday Inn Express is one of the fastest-growing hotel brands in its category, opening on average two hotels a week globally. Guests can expect a fresh, internationally-branded hotel choice that offers comfort, convenience and great value.
The first Holiday Inn Express in Singapore will feature the brand identity, service standards and quality facilities of the new Holiday Inn experience. The Holiday Inn family of brands is undergoing the biggest relaunch in the hospitality industry across more than 3,300 hotels and 430,000 rooms worldwide, designed to drive consistency and quality throughout the entire estate.
“I can’t think of a better location to launch the Holiday Inn Express brand. The recent revamp of Orchard Road has strengthened its appeal to both visitors and locals. Opening the first Holiday Inn Express in Singapore here will present a compelling option for our guests, offering them the convenience and atmosphere of a hotel in the heart of the city – at an excellent price point,” said Jan Smits, Managing Director, IHG Asia Australasia.
This milestone project is a partnership between IHG and Valeside Pte Ltd, a member of the Chee Swee Cheng Group of Companies.
“We are confident of this partnership with IHG. We believe that the combination of a great location and an internationally-recognised brand will bode well for the first Holiday Inn Express hotel in Singapore,” said Chee Eng Hoon, Executive Director of Valeside Pte Ltd.
A second agreement with the Chee Swee Cheng Group is also being signed for a Holiday Inn Express in Kota Kinabalu, Malaysia.
Three other Holiday Inn Express hotels are being developed in Bangkok and are scheduled to open over the next few years.
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InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG's hotels and corporate offices globally.
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