VFM Leonardo's Hotel E-Business Survey 2010 revealed that videos for merchandising, advertising and demonstration are among the most effective online conversion tactics for hotels. In fact, 60% of hoteliers globally state that they plan to use video in their online marketing strategies over the next year. Whether part of this group or not, there is plenty that hoteliers can learn from one another when it comes to using video to inspire and convert travel shoppers to buyers.

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On September 23rd at 2 p.m. Eastern / 11 a.m. Pacific, VFM Leonardo is hosting a complimentary one hour webinar entitled Welcome to the Video Economy, during which, Chief Marketing Officer John McAuliffe, will share several examples of how successful hoteliers are leveraging the power of online video. Through these success stories, attendees will learn tips on:

  • Producing, displaying and syndicating videos online
  • Producing videos on a budget
  • Developing engaging and relevant video stories
  • Displaying videos on hotel websites and landing pages for optimal conversions
  • Syndicating videos to thousands of travel and social media websites

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About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and syndication for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the syndication capabilities of the VNetwork™, the most universally accepted and largest online visual content syndication network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.

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Phone: 416-263-5446
Fax: 416-593-7572
Email: [email protected]