American Express To Honor Top Loyalty/rewards Programs In HSMAI Adrian Awards Competition
Deadline for Award Submission is Sept. 24
American Express is joining an HSMAI Adrian Awards benefactor awards lineup that includes the DEPARTURES Luxury Marketing Achievement Award, which goes to the best award-winning print advertising campaigns produced for the luxury travel market, and the TRAVELCLICK eMarketer of the Year, which recognizes the best integrated eMarketing program in the hotel industry. Additionally, the 2010 HSMAI Adrian Awards competition marks the inaugural year for entries being considered for the Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler.
"It is a great honor to partner with HSMAI for the Adrian Awards in a category that goes to the heart and soul of our business,” said Rita Hanes Vice President - Hotels, Resorts & Car Rental, Global Client Group, American Express Merchant Services. “We are very excited to review the entries."
Submitting campaigns for award consideration is easy and done entirely online. To do so, entrants must complete an online statement of communication and submit supporting electronic creative materials. Complete entry requirements can be found at .
The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. In its 54th year, the competition has evolved into the world's most renowned and prestigious advertising, public relations, and digital marketing competition specifically tailored for the hospitality, travel, and tourism industries. Winning entries will be honored at the Adrian Awards Gala, a black-tie event taking place Jan. 31, 2011, at the New York Marriott Marquis. Winning entries also will be showcased in the online winner’s gallery, and at the Adrian Awards Gala Reception, which is co-sponsored by Expedia Media.
The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media, and digital marketing disciplines, along with leading members of the travel community. Industry professionals can apply to join the judging panel by contacting Desiree LaFont at (703) 506-3297 or firstname.lastname@example.org.
For more information on the Adrian Awards competition please contact Desiree LaFont at (703) 506-3297, email AdrianAwards@hsmai.org, visit www.adrianawards.com, or follow Adrian Awards news on Twitter at .
Edelman for HSMAI
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates regionally around the globe via Regional boards of directors and staff. There are three regions: the Americas, Asia Pacific, and Europe, and a chapter in the Middle East. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each Region.