Aptech Computer Systems, Inc., the leading provider of hospitality software for business intelligence, enterprise financial accounting, and performance management, today announced it selected Clarabridge, Inc., the leading provider of sentiment and text analytics software implemented by many Fortune 1000 companies, to power its sentiment and text analytics for hotel operators. Clarabridge’s technology will be an integral part of Aptech’s Execuvue Business Intelligence solution and give operators the means to correlate guest sentiments with property performance.

"Aptech continues to extend the reach of its business intelligence realm," said Aptech Vice President Cam Troutman. "We are adding Clarabridge’s text analytics technology to give hotel operators visibility into the impact guest experience has on performance." Execuvue combines data from every aspect of a hotel operation including daily revenue, financial, competitive set, guest satisfaction and now, guest sentiment metrics, to enable hotel operators to make more profitable decisions. "With Clarabridge’s solution, we will integrate guest sentiment data in our dashboards for fast analysis and drill down capability so owners and operators can view individual guest comments regarding specific hotels," Troutman said.

Guest satisfaction is essential to hotel profitability

"Creating memorable and trouble free experiences are essential to retaining customers and keeping profits high," said Tony Lopresti, Clarabridge vice president of marketing and sales. "By utilizing the power of Clarabridge’s sentiment and text analytics solution, Execuvue customers can see their overall Execuvue sentiment metrics and satisfaction scores or drill down to see individual guest comments, allowing them to understand the root cause of customer issues and provide actionable solutions that make a difference."

Guest sentiments impact brand standards
Troutman noted that owners and operators must stay current on guest satisfaction metrics because of its impact on franchise agreements and brand standards. "Managers can compare guest satisfaction and sentiment metrics for multiple properties in one place across their brands with Execuvue," said Troutman. "Clarabridge enables us to incorporate unstructured text data alongside other structured data like RevPAR and GOP. This is amazing technology that will give operators valuable information for business decisions."

Clarabridge provides text analytics software for customer experience management. The company delivers the ability to automatically collect, classify, apply sentiment analysis, and report on text-based verbatims found in the voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service.

Execuvue is a web-based enterprise business intelligence application, for large and small hotel companies, that coordinates data from various corporate systems, including Smith Travel Research, into accessible information with familiar browser simplicity. Extended Stay Hotels, Innkeepers Hospitality, Ashford Hospitality Trust, Peabody Hotel Group, and many other successful companies use Aptech’s Execuvue Business Intelligence, Profitvue, and Webvue accounting systems.

# # #

Aptech Computer Systems | Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people. Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvue, Execuvue, EV Lite, and Webvue. Over 2,500 properties, including very large chains, multiple-property management companies, and single-site hotels utilize Aptech solutions to understand their financial and operational data. Execuvue and Profitvue are registered trademarks of Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders.

About Clarabridge | Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with the ability to automatically collect, classify, apply sentiment analysis, and report on text-based verbatims found in the voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit .

Cam Troutman
Vice President
(800) 245-0720