Source: STR Global

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for August 2010, according to data compiled by STR and STR Global.

The region’s occupancy rose 6.3 percent to 64.2 percent, average daily rate went up 1.7 percent to US$100.45, and revenue per available room increased 8.1 percent to US$64.48.

Among the key markets in the region, Buenos Aires, Argentina, experienced the largest occupancy increase, rising 45.0 percent to 61.3 percent, followed by Santiago, Chile, with a 38.0-percent increase to 71.6 percent. Four markets reported occupancy decreases: San Juan, Puerto Rico (-5.7 percent to 72.8 percent); Manitoba/Saskatchewan, Canada (-3.9 percent to 69.4 percent); Alberta, Canada (-2.1 percent to 65.8 percent); and Vancouver, Canada (-0.1 percent to 81.6 percent).

Rio de Janeiro, Brazil (+20.8 percent to US$162.01), and Sao Paulo, Brazil (+20.8 percent to US$113.80), achieved the largest ADR increases for the month. San Juan reported the only ADR decrease, falling 2.7 percent to US$137.07.

Santiago experienced the largest RevPAR increase for the month, rising 51.3 percent to US$100.07. Four other markets posted RevPAR increases of more than 25 percent: Buenos Aires (+47.6 percent to US$75.27); Sao Paulo (+33.1 percent to US$79.26); Rio de Janeiro (+31.9 percent to US$113.15); and Mexico City, Mexico (+29.4 percent to US$67.17).

About STR Global 

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the

hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.

Konstanze Auernheimer (STR Global)
Director of Marketing
+44 (0)207 922 1961
STR Global