The second day of the 2010 Lodging Conference kicked off with a familiar subject: online travel agencies. Viewed by many within the hotel industry as necessary evils—or just plain, old evils by some—third-party reservation sites were top of mind for executives who took the stage for the day’s opening general session. “You use them. … It’s the reality of the marketplace today,” said Jim Anhut, chief development officer of the Americas for InterContinental Hotels Group.

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