Industry Update
Supplier News28 September 2010

Distribution Solutions from Help Fuel Expansion For California Boutique Hotel Group

Finely tuned channel management and market intelligence systems grow ADR for Shade Hotel Manhattan Beach and lay foundation for second property

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When Christian Dettman, Rooms Division Manager for Shade Hotel Manhattan Beach first came onboard with the luxury boutique property in January of this year, he already had a plan in mind to streamline the online distribution and channel management system. Having used’s channel management solution for a year and a half at a previous property, he was already familiar with its ability to shave hours of staff time off the daunting daily task of distributing rates, inventory and packages to multiple online channels.


By late February, Dettman had implemented the system at Shade and successfully established rate parity across all of their contracted distribution channels – no small feat in the first thirty days on the job. The daily time required for channel management shrunk to just minutes a day from the 3-1/2 plus hours demanded by the manual log-in and data entry method that was previously used.

“Managing all the extranets we use to distribute rates and inventory used to eat up a lot of time on a daily basis,” said Dettman. “With EZYield, it takes just a few minutes twice a week to maintain, and it frees up more time to strategize on maximizing ADR.”

In order to take advantage of all that extra time for strategizing, Dettman also decided to implement the iNNtelligenz market intelligence tool, which is designed to work alongside the EZYield channel management system to create a comprehensive, web-based solution. By providing competitive rate data collected from major travel websites, iNNtelligenz allows hoteliers to see what their customers see online and helps them make better rate decisions that they can quickly and easily distribute to the correct channels.

“Like EZYield, iNNtelligenz saves us a ton of time and is extremely user friendly,” continued Dettman. “But what I really love about this product is the value. Instead of paying close to $2,000 annually for some other reports, I can pay just a fraction of that and have much more information in front of me. It allows me to really see what my comp-set is doing in the area and how my rates and availability compare. I can analyze trends from other hotels and decide to follow them—or buck the trends and become the leader. It gives us all the tools we need to position ourselves strategically in the market.”

Another advantage that the two systems share, according to Dettman, is that they are both web-based and can be accessed from any PC or web-enabled device with most popular browsers. “I have both EZYield and iNNtelligenz bookmarked on my iPhone, so I’m not tied to my office computer anymore,” he said.

This mobility will soon be taken on the road, as The Zislis Group opens up its second property, Shade Hotel Redondo Beach, just south of the current location. “The efficiency, productivity and profitability that EZYield and iNNtelligenz have helped us create at Shade Hotel Manhattan Beach have allowed us the additional time and resources we needed to invest in another property at a time when other properties are struggling or cutting back,” Dettman concluded. “That’s a very powerful statement.”

For more information on EZYield’s portfolio of integrated distribution solutions, please call +1 407.629.0900 (press 1), email [email protected] or visit .

About | Since introducing the world’s first automated channel management solution in 2002, has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, 3,500 hotels in 88 countries utilize’s award-winning, advanced channel management software to streamline the distribution of rates and inventory to 500 forward distribution channels in multiple languages and 168 currencies.'s web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. maintains regional offices in Asia Pacific, Europe, Middle East and the America's, in order to provide continuous live support to their clients around the world. For more information, please visit .

About iNNtelligenz | Developed by UK-based iQueLab and exclusively distributed by in the North American market, iNNtelligenz uses the most advanced data capturing technology to aggregate complete market data from the main online travel portals. The web-based market intelligence tool collects hotels’ online rates in selected markets from major travel websites, ensuring that indices and trends are always accurate, up-to-date and represent the entire market. For more information, please visit

About Shade Hotels / The Zislis Group | Shade Hotel Manhattan Beach is a luxury boutique property in the Los Angeles area created by entrepreneur-restaurateur-hotelier, Michael Zislis. The hip, award-winning property has been prime “hot list” material since it first opened in the winter of 2005, scoring top billing in prestige style and travel bibles including Conde Nast Traveler’s Hot List, Citysearch, Hospitality Design and other key travel and hospitality publications. The Zislis Group’s growing portfolio of luxury hotels and fine restaurants also includes ROCK’N FISH, Mucho Ultima Mexicana, Brew Co. and its latest addition, ROCK’N FISH Downtown L.A. LIVE. The company will begin construction on its second Shade Hotel property at the Redondo Beach Marina in late 2010. For more information, please visit or .

Debi Moses
Sales Manager
Phone: 407-629-0900 x16
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