Industry Update
Press Release29 September 2010

Expanding in Six Countries on Three Continents, Sizzling Four Points Continues Expansion in Key Global Hubs

Hotels in China, Thailand, India, Libya Set to Open This Fall and Winter

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Starwood Hotels & Resorts

Four Points by Sheraton is proving that timeless, stylish comfort and great value translate around the world.


The sizzling brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) will open ten new hotels across the globe before the end of the year, with new properties slated for cities in six countries on three continents. With the openings, Four Points will command a presence in 28 countries, up from 24 just this year.

The news comes on the heels of Four Points’ announcement of its milestone 150th hotel. Four Points’ momentum will continue into 2011 as the fast-growing brand continues to debut in business and travel hubs around the world.

Just this month, new Four Points hotels will open their doors in Lagos, Nigeria (222 rooms) and Galveston, TX (118 rooms), and in October will open in Tucson, AZ. In November, Four Points will inaugurate properties in Tripoli, Libya (205 rooms), Bangkok, Thailand (268 rooms), and Tai’an, China (311 rooms).

Global growth will propel Four Points through the end of the year, with December debuts in Pune, India (215 rooms), Visakhapatnam, India (122 rooms), Houston, TX (79 rooms), and Memphis, TN (125 rooms).

“With its winning combination of timeless, stylish comfort and great value, Four Points is the right brand at the right time,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “For a growing range of travelers, Four Points epitomizes how a great hotel experience should look and feel.”

Simon Turner, Starwood’s President of Global Development, agreed. “When you combine the halo effect of the Sheraton brand with the value and comfort of Four Points, you get a very compelling platform for growth,” he said. “We’re seeing tremendous excitement among our partners and developers around the world for this brand.”

Four Points’ billion-dollar revitalization, combined with its great value proposition, helped elevate it to become one of the fastest growing brands in Starwood’s portfolio. Four Points continues to delight guests with everything they need to travel the way they like: Timeless and stylish design, comfortable beds, free high-speed Internet access, free bottled water, and a delicious breakfast with great coffee. It’s all combined with great “can-do” service, making Four Points hotels a massive hit with business and leisure travelers worldwide.

About Four Points by Sheraton | Four Points by Sheraton, with over 150 great hotels in 24 countries, offers the self-sufficient traveler a new kind of style and comfort combined with a “can-do” service – all at an honest value. Four Points by Sheraton hotels are everywhere the traveler needs to be – located in easy-to-reach areas – close to major airports, suburban centers, urban hot spots and resort and vacation destinations. Guests at Four Points by Sheraton can earn free nights at any Starwood Hotels & Resorts property – the world’s most sought-after collection of hotels – through the Preferred Guest program. To learn more, visit .

About Starwood Hotels & Resorts Worldwide, Inc. | Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Stacy Trevino
ood Hotels & Resorts
Phone: 914-640-8513
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