Industry Update
Press Release29 September 2010

InterContinental first hotel brand to host world’s largest twitter travel chat

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InterContinental Hotels Group (IHG)

InterContinental Hotels & Resorts, the hotel brand that first equipped concierge teams with the Apple iPad, is proud to announce another first. We will be sponsoring the next Travelers' Night In (#TNI), a guided spirited travel exchange on twitter, believed to be the largest organised travel chat of its kind in the world.

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#TNI is a weekly twitter event which takes place every Thursday from 3:30pm - 5:00pm EST. A different travel theme is explored each week, providing a fun platform for travel lovers to share honest and straightforward thoughts, opinions, experiences, suggestions, photos, videos and links on twitter. Past #TNI events have averaged 5,000+ tweets, reaching 600,000+ followers, making 12 million+ impressions. #TNI was recently a top 10 twitter trending topic in the US.

The next #TNI by InterContinental will explore the subject of trip planning, and is scheduled for Thursday, 30 September 2010, 3:30pm - 5:00pm EST. We'd like to learn more about how travellers' trip planning habits and preferences have changed. We'll also be discussing the role of the hotel concierge, and how this time-honoured profession is embracing technology and digital engagement to provide much better service.

Charles Yap, Director of Global Brand Communications, InterContinental Hotels & Resorts, said: "Twitter is changing the way we interact with travellers, who love InterContinental and appreciate the local knowledge and international insight that our hotels celebrate and share, with guests whom we welcome daily, and via twitter @WorldConcierge. #TNI is a fun and enriching way for us to expand our social media interaction. We're looking forward to partnering with ZipSetGo.com, founders of #TNI, on 90 minutes of travel conversations and ideas exchange."

Rachel Wolery of ZipSetGo.com said: "Each week our #TNI global audience continues to grow and become more engaged in the travel conversation. It is always a learning experience for all who participate. As our first hotel brand sponsor, ZipSetGo.com is excited to partner with InterContinental Hotels & Resorts for the upcoming Trip Planning #TNI and we are looking forward to this lively, and always amusing, twitter discussion."

To celebrate this partnership, InterContinental will be offering a special prize giveaway to one lucky participant, courtesy of InterContinental Montelucia Resort & Spa (pictured) in Scottsdale, Arizona. For details, visit the official #TNI site at http://www.zipsetgo.com/travelers-night

How does #TNI work?

To participate or to 'listen in', simply load your twitter page (or twitter app) and search for #TNI. Hosts will pose one different question every 10 minutes, and participants can immediately respond with answers, questions, tips, links, etc. Each tweet should include #TNI so it's easy for followers to track.

Having a night out? Missed #TNI?

Don't worry, you can follow highlights via 'the morning after' recaps, filed by various travel bloggers. Visit @WorldConcierge and @ZipSetGo for details and links.

About IHG

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.

IHG franchises, leases, manages or owns more than 5,300 hotels and nearly 800,000 guest rooms in almost 100 countries, with nearly 1,700 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG's hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.

Contact
Charles Yap
Manager, Brand Public Relations & Communications
Phone: +44 (0) 7808 098 698
Send email
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