Industry Update
Press Release29 September 2010

First to the Market Social Website Booking Engine Produces Double the Conversions

SECURE-RES® Booking Engine Mixes Simplicity, Mobile, and now, Social

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VIZERGY®'s SECURE-RES booking engine is a proven leader for Website booking engines, acting as a 24/7 sales tool for properties for over 10 years. The system has evolved with significant enhancements and merchandising tools, such as strike through pricing and various promotion options, ensuring hoteliers have all the functionality necessary to properly compete. From an industry first social media connection to a mobile user interface, the booking engine meets all of today's complex needs.

The revamped SECURE-RES 4.0 booking engine is designed with simplicity and innovation in mind. VIZERGY's goal was to create the most guest friendly three step booking process, while also capitalizing on all of the industry's latest developments. Here are several features:

  • Modern look, including new pages for room details, package details and multiple professional photos, which can all be search engine optimized for improved visibility
  • Social bookmark buttons for packages and room types to share direct links on Facebook and Twitter
  • Seamless performance on all smart phones – iPhone, Droid and BlackBerry
  • Advanced promotion options that allow discounts for rate plans, date ranges, length of stays and much more
VIZERGY clients have experienced substantial improvement in number of direct bookings, conversion rates and Facebook activity, since switching to version 4.0. Number of year over year Website reservations has doubled for some properties, much of which is directly attributed to the new booking engine. Conversion rates have nearly doubled for brand and non branded clients, while select properties have seen a 40% increase in Facebook, Twitter and email engagement through the social media connection.

Here are live examples of VIZERGY's new SECURE-RES version 4.0 booking engine:

Vanessa McCaffrey of Vacation Key West said, "As in all cases, change can be unsettling... however with some effective tweaking of the design, as well as taking advantage of the new features, like the step promotions, Vacation Key West closed the month of August with double the number of bookings compared to 2008 and 2009."

"A simple to use, yet innovative booking process is critical for any property," says Mike Murray, VIZERGY's COO. "A hotel's Website is a vital merchandising tool, but it must have a user friendly booking tool that's equipped to sell – with imagery, content, rate options, social interaction and more. That's exactly what we provide with version 4.0."

VIZERGY, founded in 1998, is an award winning Internet marketing and strategy development company that empowers hotels and resorts to drive revenue through the Internet. VIZERGY offers Internet marketing, search engine optimization, paid search ads, Website design, e-mail marketing and reservation services to help hotels aggressively compete online.

For more information on VIZERGY and its services, please visit, call Amakeda Ponds at 904.389.1130 Ext. 179 or email [email protected]. Join us on Facebook and Twitter.


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