STR: Summer 2010 Reveals Strong Performance Gains
HENDERSONVILLE, Tennessee -- The U.S. hotel industry reported increases in all three key performance metrics during summer 2010, according to data from STR.
Demand rose 8.8 percent to 293,077,058 rooms sold, the highest summer room demand since STR started tracking hotel performance during 1987.
“The industry achieved an all-time high for absolute room demand during the June-to-August time period, which was a welcomed surprise,” said Chad Church, director of special services at STR.
In summer weekly performance, 13 of 14 weeks reported positive RevPAR year-over-year percent change, hampered only by a shift in Memorial Day in late May/early June that drove the comparison week down 1.2 percent, Church noted.
July reported the largest occupancy increase among the three months, rising 7.0 percent to 67.9 percent. July also experienced the largest RevPAR growth, up 8.5 percent to US$67.35. August reported the largest ADR increase, rising 1.5 percent to US$98.69.
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit .
Jeff Higley (STR)
VP, Digital Media & Communications
Phone: +1 (615) 824-8664 ext. 3318