Industry Update
Press Release 1 October 2010

STR: Chain scales report strong RevPAR gains

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Smith Travel Research

Each of the seven chain-scale segments reported revenue-per-available-room increases of more than 5% during the week of 19-25 September 2010, according to data from STR.

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The luxury segment jumped 12.2% in RevPAR to US$201.92, followed by the independent segment (+10.6% to US$60.90); the upscale segment (+10.5% to US$81.56); and the upper-upscale segment (+10.1% to US$118.50).

Overall, the U.S. hotel industry rose 7.5% in occupancy to 64.2%, average daily rate was up 2.6% to US$103.09, and RevPAR ended the week up 10.3% to US$66.15.

Among the chain-scale segments, the economy segment reported the largest occupancy increase, rising 8.4% to 54.9%, followed by the upscale segment with a 8.0% increase to 72.8%.

The economy segment was the only segment to experience a slight ADR decrease, falling 0.4% to US$51.21.

Among the top 25 markets, New Orleans, Louisiana, achieved the largest occupancy increase, rising 20.9% to 59.6%. Anaheim-Santa Ana, California, reported the only occupancy decrease, falling 2.4% to 67.5%.

Two markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+22.3 percent to US$193.76), and New York, New York (+10.3 percent to US$332.39). Nashville, Tennessee, reported the largest ADR decrease, falling 5.7% to US$89.67.

San Francisco/San Mateo increased 27.4% in RevPAR to US$183.37, reporting the largest increase in that metric. Anaheim-Santa Ana posted the largest RevPAR decrease, falling 4.7% to US$73.28.

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