Industry Update
Supplier News 5 October 2010

Safemark Systems Signs Global Supplier Agreement With Fairmont Hotels & Resorts

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Safemark™ Systems

ORLANDO | Safemark Systems, an Orlando-based global supplier of in-room safes to the hospitality market, is pleased to announce that it has signed an agreement with Fairmont Hotels & Resorts to become the designated supplier of guest room safes for the brand's collection of luxury hotels worldwide.

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Said John Foley, Vice President of Sales, Safemark, "We are proud to be working with an iconic and revered brand like Fairmont. We have worked hard over the last few years to fully develop our global distribution footprint, and we are now in a position to offer the same great service and support that our Americas-based customers have come to enjoy."

Both companies met at HOTEC Middle East, one of several HOTEC meetings forums created for hotel owners, developers, operators and suppliers to discuss and finalize deals. "We give credit to the HOTEC team and organization for bringing our two companies together to finalize this agreement," said Foley.

"At Fairmont, we're focused on fostering mutually beneficial and long-lasting relationships with our suppliers," said Mubashar Shahab, Fairmont's Corporate Director, Procurement. "While value and budget are important considerations, we also look at other key aspects such as global reach, reliability, quality and ethics during the vendor selection process. Safemark was a natural choice given their extensive knowledge of our business and their commitment to quality and service.

The new guest room safes that Safemark Systems will supply to Fairmont will meet or exceed the models that are currently in use. They will feature an internal light and will be able to accommodate 15-inch laptops and in some cases, 17-inch laptops. They will also guarantee a standard audit trail that compiles the last 240 events including guest openings, closings, time outs, all management functions including emergency openings by key or EHO detailing the full name of the authorized user; as well as an audit of the management software that includes activity by all authorized personnel, detailing additions of new personally and removal of outgoing personnel – this specific audit is unlimited and can be traced back to the first day of installation.

As part of this new partnership, Safemark will also become the designated supplier of guest room safes for Fairmont's global sister hotel brands, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts.

About Fairmont Hotels & Resorts:With over 60 distinctive hotels, including the iconic Fairmont San Francisco and Fairmont Peace Hotel, Shanghai, and more in development, Fairmont Hotels & Resorts is a global hospitality brand known for its warm and engaging service and culturally rich experiences. Located in coveted worldwide destinations, its unrivalled collection of classic hotels imbue a sense of heritage, sophistication, and social importance, and are often considered destinations in and of themselves. Fairmont is also committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with 95 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont and Raffles branded residences, estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit .

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About Safemark Systems: A leading provider of in-room safes to the hospitality industry for more than 27 years, Orlando, Fla.-based Safemark Systems has installed more than 700,000 safes in hotels and resorts, and is the only company to offer a five-year, $10,000 warranty for theft against forcible entry with any of its safes. The company also pioneered the revenue-sharing guestroom program concept, offering hotels a no-cost method to generate additional income while providing guests with the security of in-room safes.

Unparalleled in its reputation for exemplary customer service, Safemark recently ranked in the top five percent for overall customer satisfaction in an independent study of leading hotel franchisors and hotel operators.

Safemark operates an extensive global sales and distribution network and enjoys alliances with such prominent hospitality organizations as Avendra, Best Western, Choice, Carlson (Radisson), Fairmont, Interstate Hotels, InterContinental, Marriott, Omni, Starwood, USFS, Wyndham Worldwide and Walt Disney World. For more information about Safemark Systems and its products, contact John Foley, Vice President of Sales, at (214) 495-9500 or at [email protected] For general inquiries, call 800-255-8818 or visit www.safemark.com.

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Mary Deatrick
Deatrick Public Relations
Phone: 407-332-5212
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