Industry Update
Supplier News 5 October 2010

Outdoor Traveler Destinations launches new brand affiliation program with Sabre Hospitality Solutions’ distribution and marketing expertise

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Sabre Hospitality Solutions

SOUTHLAKE, Texas -- Outdoor Traveler Destinations has selected Sabre Hospitality Solutions for its online distribution and e-commerce solutions.

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Launched earlier this year, Outdoor Traveler Destinations is a membership program designed exclusively for hoteliers to engage and associate with like-minded property owners while maintaining their distinct identities. With Sabre Hospitality Solutions they can now offer members a comprehensive set of marketing and distribution tools including: CRS technology, GDS/IDS distribution, integration of technology with other property systems, Internet marketing programs, online media and advertising and award-winning Website design.

Sabre Hospitality Solutions manages over 57 unique global distribution system (GDS) chain codes and its expertise and experience launching and promoting a brand via electronic channels stood out among the competition, according to the Outdoor Traveler Destination team. They were looking for a partner with the solutions and experience needed to launch its powerful new brand of authentic outdoor lodging experiences.

"Outdoor travel is one of the fastest growing segments within the leisure travel market so it was critical that we launched our brand with a distribution and marketing company that understands online merchandising and brand promotion across multiple channels," said Scott Boone, president for Outdoor Traveler Destinations. "Sabre Hospitality offers us a proven, end-to-end solution that helps us deliver a powerful brand to our members."

After conducting a thorough review of the marketplace, we are excited that Outdoor Traveler Destinations selected Sabre Hospitality Solutions as its full-service distribution and marketing provider," commented Stephen Fitzgerald, chief operating officer for Sabre Hospitality Solutions. "We are looking forward to helping them launch their brand and watching them grow."

About Sabre Hospitality Solutions

Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding's technology, internet marketing and distribution tools to bring hotel suppliers a global end-to-end solution. Sabre's hospitality expertise and portfolio of solutionshas grown significantly over the last several years and now includes SynXis, whichprovides distribution technology and marketing services; E-site Marketing, the leading hospitality Internet marketing solutions provider; Sabre Hotels GDS; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single organization; and Sabre Media Solutions for GDS and other creative services in hospitality. For more information visit http://www.sabrehospitality.com.

Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com.

About Outdoor Traveler Destinations | The New Frontier in Hospitality, Outdoor Traveler Destinations is the premier collection of authentic outdoor lodging experiences. Set within the scenic backdrops of North America, their properties are noted for their diverse active amenities and are truly dedicated to the outdoor-minded traveler. To learn more about the many benefits and opportunities of becoming an Outdoor Traveler Destination, please contact us at (800) 685-5583 or visit us at www.OTDestinations.com/membership.

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Carol Levitt
Director, Marketing & Communications
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