Industry Update
Press Release 5 October 2010

Great Hotels Organisation Consolidates Brands to Create One Global Hotel Sales & Marketing Brand – Great Hotels of the World

Hotel alliance consolidates Great Hotels Organisation, Special Hotels of the World and Metro Hotels to create one global brand

share this article
1 min
Great Hotels of the World Organisation

Great Hotels Organisation (GHO: ) the London-based hotel sales and marketing company has announced the consolidation of its hotel brands to create one global hotel marketing alliance – Great Hotels of the World ().


All hotels under the former umbrella brand Great Hotels Organisation, four-star brand Special Hotels of the World and corporate mid-range brand Metro Hotels will become part of Great Hotels of the World. The incorporation of brands will create a stronger and more recognisable global hotel brand.

Within the Great Hotels of the World brand there are three levels of distinction to differentiate between hotels of different quality and current member hotels will be reclassified accordingly.

  • Great Hotels of the World Luxury Collection – for the most luxurious hotels in the collection
  • Great Hotels of the World Premium Collection – for upscale superior hotels
  • Great Hotels of the World Classic Collection – for mid-range properties

Carly Gotz, group director sales & marketing at Great Hotels of the World says “We’ve decided to make this big change following extensive research and consultation with our member hotels, clients and consumers. By bringing the brands together, we will convey a clear message to consumers and the travel trade to strengthen our brand and increase recognition. Each of the hotels will be represented in a luxurious annual directory and will benefit from a whole range of sales and marketing activities. We have also refreshed the Great Hotels of the World logo which will be unveiled at this year’s World Travel Market. The consolidation of branding will come into effect later this month.”

The announcement of the consolidation of brands is the first in a series of exciting changes in the pipeline for Great Hotels of the World, of which will be announced in the run up to World Travel Market in November.

Great Hotels of the World will be exhibiting at this year’s World Travel Market in London. Visit them at stand GV230.

Great Hotels of the World provides global hotel reservation, sales and marketing services for an exclusive portfolio of primarily independent hotels and resorts worldwide. Great Hotels of the World provides a range of products, services and innovative technology solutions for over 250 hotels worldwide through trade shows, e-marketing, business travel sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW). By acknowledging that each hotels core business is different, Great Hotels of the World help’s hotels and consumers to “find their niche” by categorising member hotels into niche travel markets. Great Hotels’ dedicated programmes are aimed at the leisure, meetings and incentive and corporate markets, whilst the individual leisure collections reach precise areas of the market in which the hotel specialises in including gourmet, spa, golf, honeymoon and many more. Membership of Great Hotels of the World is split into three tiers: the Luxury Collection, the Premium Collection and the Classic Collection and is by invitation only. Hotels must meet strict criteria before being accepted into the brand. Further information on Great Hotels of the World can be found at

Brooke Jester
Marketing and PR Executive
Phone: +44 (0) 20 7380 8561
Send email