Aptech Celebrates 40 Years of Leadership with Addition of Text Analytics to Capture Customer Sentiment Information – Releases Highlight Video
Aptech Focuses on Relationships, Technology Innovation; Creates Solutions when Clients Need Them
Aptech Computer Systems, Inc., the leading provider of hospitality software for business intelligence and enterprise financial accounting, today announced it is celebrating 40 years of technology innovation with the delivery of a text analysis module that adds quantifiable guest sentiment data to its Execuvue® Business Intelligence System (BI). Aptech also launched a new video with highlights from its two generations of service to hotel operators.
Data visualization = Executive dashboard
For example, Execuvue can integrate:
- My Company: Internal performance metrics – Occupancy, ADR, RevPAR, GOP, etc. with comparisons to plan and prior year.
- My Competition: External competitor metrics – STR comp. sets, indexes, etc.
- My Customers: Customer data from a mix of guest satisfaction scores pulled from online surveys, comment cards, and written guest reviews mined and quantified using text analytics from travel and social media hotel rating sites.
Troutman noted that Aptech's video is as much a testament to its customers as it is a reflection on the company itself. "This video illustrates a lifetime in the hospitality industry," he said. "I hope our clients and customers enjoy watching it as much as we enjoyed making it and being a part of this exciting industry."
Aptech Computer Systems | Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people. Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvue®, Execuvue®, and Webvue®. More than 2,500 properties ─ including very large chains, multiple-property management companies, and single-site hotels ─ utilize Aptech solutions to understand their financial and operational data. Execuvue and Profitvue are registered trademarks of Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders.
Phone: (800) 245-0720