Industry Update
Press Release 6 October 2010

STR launches monthly U.S. market forecast reports

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Smith Travel Research

STR announces the launch of the new monthly market forecasts for the Top 25 Markets in the U.S. The STR Market Forecasts look back at historical data and key hotel demand drivers and indicators at both the market, domestic and international level to predict future performance.


“The STR Market Forecast is the culmination of many months of collaborative development between STR and,” said Chad Church, director of special services. “With initial coverage of the top 25 U.S. markets released on a monthly basis, our goal is to provide stakeholders with forecasts that include the most up-to-date market intelligence possible.”

The econometric model behind the market forecasts integrates key domestic indicators such as: gross domestic product, oil prices, unemployment, consumer price index and corporate earnings. Additionally, the model takes into account international policies as well as local market conditions and events.

The STR Market Forecast includes forecasted supply, demand, revenue, occupancy, average daily rate and revenue per available room performance at the market level. The reports also include monthly, quarterly and annual forecasts. STR Market Forecasts are currently available for the Top 25 Markets; plans for launching the next 25 markets are under development.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit

Rachael Spann Urie
Communications Coordinator
Phone: +1 (615) 824-8664 ext. 3305
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