Industry Update
Supplier News11 October 2010

Availpro, A New Actor In The Online Hotel Distribution Industry In The UK

Availpro is now expanding into the UK and Ireland

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France's leading provider of online selling solutions to the hotel industry is now expanding into the UK and Ireland. Availpro's solutions are specifically designed for accommodation providers such as independent hotel owners, hotel chains or even residences. The company's software solutions and pioneering approach are dedicated to allowing clients to manage and sell their accommodation offer online through a white label booking engine or the Smart Channel Manager®.


Availpro, the leader on the French market now expands to the UK

Publisher of the Smart Channel Manager® solution, the company is currently developing a European development strategy. "However, we definitely see the UK as the key market to serve," declares Availpro's CEO, Sébastien Boher. "We want British hotel owners to be able to benefit from the expertise we have gained over the years, mainly in Paris, where 50% of the hotels use our Booking Engine."

The company has implemented the necessary resources to achieve this goal. Ray Mason (formerly MD of, Teletext Holidays and Octopus Travel) and two sales managers have been hired by Availpro to help with the launch and develop a strong base of hotel clients and other partners such as PMS providers, hotel revenue consultants and web agencies. Other positions, such as members of business development and support teams, are being offered in order to help the local sales entity develop fast.

The introduction of Availpro into these new markets is also supported by a new website ( Availpro's most enthusiastic spokespeople (the actual users) comment the on the various advantages of the company's solution, such as booking engines with secure online payment, and two-way connectivity between Internet distributors and hotel management programs. Sales arguments, articles and press releases are also available on the website.

Availpro's key differentiation criterion compared to the current offer in the UK

Availpro has decided to enter the UK market as UK hotel owners have a lot to gain from its technology. Availpro's Booking Engine is an easy to use, white label sales tool designed to boost the hotels booking on their website. Apart from proposing an online payment option, it really boosts the sales. Here is what Simon Denley of the Armstrong Hotel has to say about it: "Thanks to the exceptional conversion rate of lookers to bookers, the Availpro booking engine delivers almost 50% of our total online bookings."

In order to give hotel owners complete distribution coverage, Availpro has developed 2-way connectivity with more than 150 Internet distributors (including and Expedia) but also partnerships with Representation companies (Navarino, RHN, etc), to make it possible to cover the GDS channels at an affordable price. Through Availpro's Smart Channel Manager®, Availpro has created a flexible and powerful solution for hotel owners offering real benefits.

Related Document

Availpro press release (pdf)

Pdf version of the press release
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Manuela Joulageix
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