TripTelevision to Showcase Starwood Hawaii with a Cinematic Travel Experience™
DENVER, CO & HONOLULU, HI -- Starwood Hotels & Resorts Hawaii taps TripTelevision to produce original video content to digitally showcase their eleven resorts on the islands of Oahu, Maui, Kauai, and the Big Island of Hawaii. TripTelevision's unique production approach delivers rich, film-style video that engages viewers through a storytelling process known as a 'Cinematic Travel Experience'. Each of the resorts will be receiving multiple videos that are specifically designed for viewing on relevant distribution channels such as social media sites, brand websites, as well as online travel agencies (OTAs) and partner channels. In addition, TripTelevision will produce Hawaiian destination videos that weave the attractions, excursions, and activities of the islands with the properties, creating a much more relevant and resourceful experience for consumers.
"When you think of Hawaii, you visualize beautiful beaches, lush green valleys, crystal blue waters, and luxurious resorts like the Westin Maui Resort & Spa, the Sheraton Waikiki or the St. Regis Princeville – everything that makes Hawaii a paradise. The Hawaiian Islands and Starwood Resorts are inherently beautiful, making our Cinematic Travel Experiences™ a natural fit. We are honored by Starwood Hawaii's decision to work with us, and look forward to setting a new benchmark for hotel and destination videos." said Kulin Strimbu, President & CEO of TripTelevision. "Combining professional, High Definition film producers, the latest digital camera technologies and editing processes, will allow us to showcase these resorts as a truly dramatic, engaging, and rich visual experience."
Starwood Hawaii operates eleven (11) resorts on the islands of Oahu, Maui, Kauai and Hawaii. The resorts represent the strength of Starwood's brands with Sheraton, Westin, Luxury Collection and St. Regis properties that are in preferred locations across the islands. Recognized as the premier luxury resorts of Hawaii, Starwood properties are synonymous with luxury Hawaii vacations.
"In recent years, we have made significant investments in our resorts to continue delivering exceptional experiences for our guests. We are always looking for new ways to engage and share our outstanding culture of customer service that truly celebrates Hawaiian hospitality. TripTelevision's focus on high quality content combined with storyline is something that is proven successful and makes sense to us." commented Michael Troy, Director of Field Marketing, Starwood Hotels & Resorts Hawaii. "We are very excited to be working with TripTelevision on this project. Their collaborative approach and understanding of our unique branding and business requirements will ensure that the videos will help us achieve our marketing goals for 2011 and beyond."
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
TripTelevision offers complete services for travel marketers to leverage professional, High Definition (HD) videos for hotels, destinations and activities. Services include award winning, scalable production, state-of-the-art video delivery, distribution, and licensing and editing of stock content archives. Videos are delivered using intelligent media player technology combined with viewer reporting to measure return on investment. Distribution and syndication services provided by TripTelevision help grow online travel business through engagement, interaction, site retention and conversions on brand, partners and social media sites. For more information, please visit www.triptelevision.com
For more information, contact
Christopher Chong, VP Sales & Marketing
VP Sales and Marketing