Wave rock-bottom hotel prices goodbye. Signs of escalating room rates are emerging as more people are traveling. Marriott said this week that its rates in the second quarter rose for the first time in two years. Travelocity says rates of rooms in the nation's 20 largest markets booked on its travel site for fall - from Sept. 7 to Nov. 19 - are 3.5% higher than a year ago. Smith Travel Research found average rates in the top 25 U.S. markets up 3.5% in August.

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