Industry Update
Supplier News 4 November 2010

citizenM selects hetras as Hotel Management System

Roll-out to entire chain complete

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hetras GmbH

Amsterdam, The Netherlands and Zell am See, Austria - citizenM Hotels, the award winning hotel company running the trendiest hotels in the world (TripAdvisor 2010) and hetras GmbH, the provider of the hetras Hospitality Management System (HMS) have announced that they signed a contract to implement the hetras solution in all current and future properties of citizenM.

Michael Levie, CEO of citizenM says: "Ever since we founded citizenM, we dreamed of finding a hotel management solution which matches the vision and strategy of our forward-thinking brand. We wanted a 100% web-based product using advanced technology similar to Google, Facebook and others. Furthermore, we envisioned a single data model rather than separate databases for Web Booking Engine, CRS, PMS, and other applications. hetras and their revolutionary HMS fulfilled this dream".

Michael Heinze, Founder and CEO of hetras adds: "hetras is the first full-featured hotel management system designed from the ground up to operate entirely in the cloud. By combining all the typical hotel chain functionality in a single application and database, we have solved data redundancy issues, eliminated interface hassles and created a truly ground-breaking hotel management system. We could not have been happier with our partnership with citizenM as our first customer. Just as citizenM is redefining the hotel business, hetras is redefining the hotel technology business."

Both Amsterdam properties and the newest CitizenM in Glasgow are live with hetras. Virtually all guests make their bookings online and check themselves in and out via kiosks in the hotel lobbies. The cutover was completed in just a few hours of downtime even though both Amsterdam properties were running at 100% occupancy.

About hetras | hetras is the first company to build a fully internet-based application for hotels and hotel chains of all sizes. The hetras hotel management software combines traditional property management systems (PMS), central reservation systems (CRS), customer relationship management (CRM), channel management and internet booking engines into a unified application. The hetras product is offered on a SaaS basis, meaning the customers pay a flat fee per month per room. The 100% service oriented architecture (SOA) not only enables unprecedented scalability and security but allows third parties to extend the hetras application with additional functionality and custom front-ends. To find out more about hetras or join the hetras mailing list, visit www.hetras.com.

About CitizenM | citizenM hotels aims to provide a new type of hotel experience for a new type of traveller. The group's founding philosophy is held central: to offer "affordable luxury for the people". Continuous innovation is a critical component of citizenM. The efficient building system combined with a dedicated offsite factory allows the company to consistently maintain high quality standards.

Headquartered in The Netherlands, citizenM's founders include professionals from both the hospitality and the fashion industry. Together with an experienced management team, citizenM is preparing itself for a rapid expansion.

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Keith Gruen
Advisory Board Member at hetras
Phone: +49 89 716718510
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