STR Hotel News Now

There was a particularly tense moment during Saturday morning’s AH&LA Hospitality Leadership Forum, when two of the hotel industry’s most respected prognosticators squared off over the true driver of recovery. In one corner was STR’s Mark Lomanno, who argued business travelers will lead the rebound: “Yes there’s more leisure than business travelers, but leisure travelers in the downturn only fell off half as much.” It’s a mistake to assume leisure travel, which didn’t dip nearly as far as business travel, will generate a significant upsurge of demand in the coming months.

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