Not Just Gay-Friendly: Here Come the New Supergay Hotels |
When the Lords South Beach Hotel opened last month in Miami, its brightly hued decor, trio of plunge pools and Absolut Vodka–partnered bar looked much like any other higher-end Miami resort. But the 53-room Art Deco confection, which is located a block from South Beach's main gay beach, is billing itself as the country's first large-scale, design-driven gay hotel. Not just gay-friendly, but gay through and through. The hotel worked with Out magazine to develop a Concierge App listing top local LGBT hot spots, asked Levi's to custom-design its gray and white jean uniforms, and is preparing to launch its own social network so guests can check one another out.