Industry Update
Supplier News 8 December 2010

Margaritaville Beach Hotel in Pensacola, Florida Increases Profits by Giving Guests a Cool Experience with Hot Technology Using Resort Wide ID Card

Maestro PMS Drives Online Upsell Revenue, Merchandising, Direct Website Reservations, and Guest Loyalty for Successful Jimmy Buffett-Themed Destination

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Maestro NORTHWIND Canada Inc.

The new 162-room Margaritaville Beach Hotel in Pensacola Beach, Florida delivers a relaxed tropical vacation experience without a flight to the Caribbean. Palm trees, white sands, pool side Tiki Bar, and all the shrimp you can eat make Margaritaville the hotel of choice for fun seekers, beach bums, and Parrotheads alike. Behind the scenes Maestro resort software technology is a big reason why guests find it so easy to enjoy themselves at Florida’s Jimmy Buffett-themed destination.

“What makes Margaritaville unique is that people come here expecting a big party, but find themselves drifting to a hammock on the beach with a cool drink," said Joe McCay, operations manager of the Margaritaville Beach Hotel. “This is a true vacation destination. Guests forget their troubles and find time to relax and have fun." Part of the property’s secret for relaxed fun is hard working NORTHWIND resort hotel software technology. NORTHWIND’s Maestro Property Management System automates the hotel’s entire front office and reservations operation to generate upsell revenue, create a high-touch guest service environment, and drive direct bookings from the property’s ResWave online booking engine. Maestro resort hotel software even makes it easy for guests to charge to their folio anywhere on property with the convenient Margaritaville ID card.

With swimwear the dress code for the property’s laid-back beach scene, the front desk caters to pocket-free guests with a special mag-stripe ID card on a Margaritaville Beach lanyard. This branded card simplifies a guest’s stay by serving as both the room entry keycard and charge card. The card carries an extra magnetic stripe that Maestro codes with each guest’s account information so no one needs a wallet to charge food and drinks from Margaritaville’s Land Shark Landing beach bar, the Frank and Lola Love Pensacola Café, or the Everything but Sand gift shop.

“This is a great vacation destination because we give guests a fun, uncomplicated experience," said McCay. “Maestro’s boutique hotel software is a secret of our success. The system is solid and easy to use, so our people can focus on building relationships with guests and providing a personalized experience. The technology does the rest. Maestro goes above and beyond PMS by delivering specialized tools and expert services that enable us to maximize revenue and keep guests coming back."

The Maestro Front Office System is fully integrated with Margaritaville’s ResWave booking engine so availability on the website is always accurate and making a reservation is as easy as a walk on the beach. Maestro is also networked with the property’s outlets so all guest activities from reservations to check-out are captured and stored in Maestro’s guest database for targeted follow-on marketing and 360-degree high touch service on future visits.

“Being here is better than the Bahamas," said McCay. “We have a Jimmy Buffett-cool hotel with great food and drink on one of the Gulf’s premier white sand beaches. Jimmy’s quotes pop up in hidden places in guest rooms and public spaces so there is always a reason for guests to smile."

For a demo of the Maestro Property Management Suite featuring the ResWave Booking Engine, please contact NORTHWIND at 1.888.667.8488 or email [email protected]

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Maestro Property Management Solution | Enhance guest service, improve efficiency and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, and hosted and Web platforms.

About NORTHWIND – Maestro PMS | NORTHWIND is recognized in the hospitality industry for its “standard setting" Diamond Plus Service and robust integrated Maestro resort hotel software technology. With over 30 years experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control, and profitability.

About Margaritaville Beach Hotel | Inspired by the lyrics and lifestyle of Jimmy Buffett, the hotel’s sense of place and attention to detail make it the perfect setting for guests who want to escape the everyday, engage their senses, and make lasting memories. Anyone who has ever dreamed of escaping to a tropical island and sipping a margarita will enjoy being immersed in the Margaritaville experience at this hotel. The Margaritaville Beach Hotel in Pensacola Beach sits on more than 800 feet of gulf-front property. An additional 800 feet overlook the bay. The new beachfront hotel features ‘barefoot elegance’ with 162 newly appointed guest rooms, including 24 Corner King Executive rooms with wrap-around balconies.

Macarena Lorenzini
Phone: 1-888-667-8488
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