Attendee registration and the Housing Bureau for the 2011 Hospitality Industry Technology Exposition and Conference (HITEC®) are now available online at HITEC.org. HITEC 2011, a service of Hospitality Financial and Technology Professionals (HFTP®), is the world's largest hospitality technology exposition and conference. The conference is June 20-23 at the Austin Convention Center in Austin, Texas USA.

"Austin is the headquarters of HFTP and it is our honor to share this vibrant city with the hospitality technology industry," said Frank Wolfe, CAE, CEO of HFTP. "We heard a lot of great feedback about Austin when it hosted HITEC 2008 and I believe attendees will enjoy how close hotels, restaurants and entertainment options are to the convention center."

Billed as the "Live Music Capital of the World," Austin is an energetic city with lots to offer its visitors. The Austin Convention Center is rated as one of the most technologically advanced convention centers in the country. It is also conveniently located in the heart of downtown, within easy walking distance to world-class cuisine and Austin's vibrant music scene. Although Austin is primarily known for its live music and laid-back attitude, it also is a major technology city in the US. With companies like AMD, Dell, Samsung and National Instruments, Austin also enjoys being one of the world's technology innovation capitals.

HITEC 2011 offers attendees essential education, access to experts and hospitality technology vendors, the opportunity to network with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines. The convention will once again be based off of top trends identified by the industry experts comprising the HITEC Advisory Council and the new HITEC Executive Vendor Advisory Council. The top trends will be the backbone of the Super Sessions, a group of broad topic sessions dedicated to pressing issues in the industry; the concurrent sessions; and a collection of white papers, which are written by industry experts and published in The Bottomline magazine.

Attendee registration and the HITEC Housing Bureau are now available on the web site. HITEC exhibitor registration is available in April 2011. Visit HITEC.org for complete information about all conference and exhibition events, including the conference schedule, a list of exhibitors, a map of the exhibit hall and the most current HITEC news.

For more information about HITEC, contact the HFTP Meetings & Special Events Department at [email protected], (800) 646-4387 or +1 (512) 249-5333.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit www.hftp.org. For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.

Katy Walterscheidt
Communications Specialist
+1 (512) 249-5333 (Ext 27)
HFTP