Wyndham Hotel Group Marketers Recognized for Excellence by HSMAI
Wyndham Hotel Group, the world's largest hotel company based on number of properties and one of three business units of Wyndham Worldwide (NYSE: WYN), today announced that several of the company's marketers have been recognized by the Hospitality Sales & Marketing Association International (HSMAI) for recent stand-out efforts in digital and traditional marketing.
Among those honored, Heny Gabay, vice president of marketing for the company's Super 8® brand, was named to HSMAI's prestigious list of the Top 25 Most Extraordinary Minds in Sales & Marketing. Also recognized were the company's Wyndham Hotels and Resorts® and Baymont Inn & Suites® marketing teams. The Wyndham team received a Gold Adrian Award in advertising for its "We Know You" campaign, which cross-markets the Wyndham Hotels and Resorts and affiliated Wingate by Wyndham® and Hawthorn Suites® by Wyndham brands. The Baymont team received a Silver Adrian Award in digital marketing for its "I Heart My Hometown" promotion, which played off of the brand's positioning of "Hometown Hospitality" to help drive increased awareness.
As a Gold Adrian Award winner, the "We Know You" campaign is now in the running for a Platinum Adrian Award and the Best in Show Award. Platinum and Best in Show winners will be announced when all of the awards are presented at HSMAI's upcoming Adrian Awards Gala in New York City on January 31, 2011.
"These awards are a testament to the talent and creativity of the individuals who make up Wyndham Hotel Group's diverse marketing organization," said Rosanne Zusman, Wyndham Hotel Group senior vice president of brand marketing. "Their efforts not only help increase awareness and trial of Wyndham Hotel Group's brands but are vital in driving revenue for the company's franchisees. I thank them for their efforts and congratulate them on these outstanding accomplishments."
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 24 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers over 106 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
The Company may use its website as a means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. Disclosures of this nature will be included on the Company's website in the Investors section, which can currently be accessed at www.investor.wyndhamhotels.com. Accordingly, investors should monitor this section of the Company's website in addition to following the Company's press releases, filings submitted with the Securities and Exchange Commission and any public conference calls or webcasts.
About Wyndham Rewards
Named the number one hotel rewards program by readers of USA TODAY, Wyndham Rewards® is the world's most generous rewards program with more than 50,000 hotels, vacation club resorts and vacation rentals worldwide.
Designed for the everyday traveller, members earn a guaranteed 1,000 points with every qualified stay and may redeem points for a wide range of rewards, including free nights at any of the approximately 9,100 hotels or tens of thousands of vacation club resorts and vacation rentals globally through affiliation with Wyndham Destinations and others. Wyndham Rewards has over 103 million enrolled members globally. Join for free today at www.wyndhamrewards.com. You've earned this. ®
