NBTA Europe Announces Amsterdam Site For 2011 European Conference
One of A Kind Site Chosen to Highlight Unique Theme: Create Your Own Conference
NBTA Europe, the largest European buyer-led business travel and meetings network, has announced the location, dates and new elements to its anticipated annual conference. The event for 400 delegates, entitled The 3rd Dimension, will take place 19th - 21st September at the Grand Hotel Huis Ter Duin in Noordwijk near Amsterdam.
Talking about the My Conference element of the event, Paul Tilstone, Managing Director of NBTA Europe, said, "Some of the feedback from 2010 was that delegates really benefited from the intimate nature of the event and time to talk with other delegates. The sharing of experiences is one of the most valuable elements of our conference. So we are taking this one step further and asking delegates in advance to identify subjects where they can share best practice. We will then be matching up delegate pairs to meet and exchange. This means that they arrive with very clear objectives and we provide the information, time and tools for them to achieve these objectives by helping each other."
The conference theme, The 3rd Dimension, refers to the interaction of travel buyers with other internal stakeholders and the organisers also plan to bring elements from HR, Legal, IT and Security functions to the event, as well as alternative supplier strategies and the hidden systems of travel management - such as hotel revenue management and CRS technology. Understanding stakeholders has been an objective of the NBTA Europe Advisory board and its chair, Caroline Strachan, Global Category Lead for AstraZeneca - said, "By helping delegates to understand the objectives of these other stakeholders we help travel managers to better achieve their professional and company goals. So in addition to the new best-practice sharing element at the conference, the content will clearly focus on this other dimension. The goal of the conference is to stretch delegate thinking and to ensure wider supplier and customer impact."
The conference commences on the 19th September with an opportunity for attendees to try their hand fire-walking over hot coals to challenge delegate thinking on individual limitations. Registration for the event will open in March 2011 and the network has chosen ATPI and its event division ATP Event Experts to deliver the new format.
About NBTA Europe
NBTA Europe is the only buyer-led business travel and meetings industry network across Europe. The network is part of the National Business Travel Association (soon to become the Global Business Travel Association), the worlds premier business travel and corporate meetings organisation, with a role to lead debate, networking, education, advocacy, events and innovation in the business travel and meetings sector. NBTA Europe represents more than 2,500 regional corporate and government travel and meetings managers, as well as travel service providers.
Members of the network collectively manage and direct more than 100 billion of global business travel and meetings expenditures annually on behalf of more than 3 million business travellers within their organisations.
NBTA Europe is powered by the Institute of Travel & Meetings (ITM). For more information, visit www.nbtaeurope.org.
Managing Director NBTA Europe
Phone: +44 1306 501802