Meet Mr. More: Embassy Suites Hotels Launches TV Campaign Featuring a New "Embassador" for Guests Who Want More
Award-winning director Roman Coppola creates commercials that showcase Embassy Suites’ playful side and all the “more” the brand offers travelers
Embassy Suites Hotels will launch a new television advertising campaign on March 6, part of a $15 million integrated brand awareness campaign that includes television, print, out-of-home and online advertisements. The campaign stars a character that the brand internally dubs Mr. More, a quirky "bleisure" (business + leisure) traveler who's always looking for "more of more" and "less of less." Embassy Suites proudly offers travelers "more of more" during every visit – from spacious, two-room suites and complimentary, cooked-to-order breakfast to free beverages and snacks at the nightly Manager's Reception**. The ads are available to view on Embassy Suites Hotels' YouTube channel, www.youtube.com/EmbassySuitesHotels, and mark a return to television for the brand, which last featured television spots in 2007.
The 'More More' campaign was created by BBDO-Atlanta, Embassy Suites Hotels' agency of record since 2008. The commercials were directed by Roman Coppola in his first foray in the hotel industry.
"Roman's quietly off-kilter sensibility and innate understanding of the brand's personality was a great match for us," said Mr. Lee. "We're thrilled that he brought to life both Mr. More and the full breadth of services that Embassy Suites has to offer - in a distinctive, fun, and unique way."
"When I read the scripts, I appreciated the odd sense of humor. There is a playfulness to the idea, and I liked that the character had a slightly unhinged quality," said Mr. Coppola. "My collaborators at the agency were very open to take things further and to explore surprising ways that we could see this character's obsession with wanting more. It's always fun to work on a commercial project which invites the unexpected."
He added, "It was quite challenging to include all the gags, lines, and ideas we had within the limitations of a thirty-second commercial. We had to be very diligent about timing each shot and figuring out ways to compress all the ideas to fit into the commercial. Also it was rather difficult for the actor to catch a high-speed boomerang at the end without looking at it or cutting his finger (wink wink)."
The "More More" commercials launch on March 6 and will air throughout the year in top markets including Washington, D.C.; Los Angeles; Chicago; Dallas/Fort Worth; New York; Atlanta; San Francisco; Memphis; Houston; and Phoenix. In addition, the commercials will be featured on more than 54,000 United Airlines and American Airlines flights in their in-flight programming lineup starting in April, and in May, the spots will appear on the CNN Airport Network in 45 airports nationwide.
Visit www.youtube.com/EmbassySuitesHotels to watch the "More More" commercials.
The commercials were filmed at the Embassy Suites Los Angeles-Glendale in California.
**Service of alcohol subject to state and local laws. Must be of legal drinking age.
About Embassy Suites Hotels
Founded in 1984, Embassy Suites Hotels defines the upscale, all-suites segment and today has 209 hotels, with an additional 33 in the pipeline. With spacious two-room suites, engaging team members and an inviting atrium environment, guests are welcome to put their feet up and feel right at home. Embassy Suites' complimentary, cooked-to-order breakfast helps guests gear up for their day, while the nightly Manager's Reception with free appetizers and beverages offers guests a great way to wind down. To learn more, visit www.embassysuites.com.
About Hilton Hotels & Resorts
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton earned a spot on the 2018 world's best workplaces list and has welcomed more than 3 billion guests in its nearly 100-year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.