Experian Hitwise is an online measurement company and the data in the report is based on our US sample of 10 million Internet users.

  • Overall US Travel visits increased 4% in February 2011 vs. January 2011
  • The top visited website was Google Maps receiving 14.66% of all Travel visits. MapQuest.com was 2nd receiving 5.95% followed by Expedia.com with 3.29%
  • The top search term was “mapquest” (3.64%) followed by “google maps” (1.45%) and “southwest airlines” (.98%)
  • Visits to Agency sites increased 6% in February 2011
  • Visits to Destinations and Accommodations sites increased 10% in February 2011
  • Visits to Transport sites increased 3% in February 2011
  • Visits to Map sites increased 2% in February 2011
  • Visits to Cruise sites decreased 1% in February 2011

Matt Tatham
Manager, Media Relations
Experian

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